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4. APPROACH AND WORKPLAN <br />When it comes to data, RSG is a methodical, cautious group that never takes information on face value. <br />We pride ourselves on diving deeper to understand the issues at hand, and deliver it back to our clients in <br />a coherent manner. But here's the thing about data — everyone loves a fun fact or two, and this type of <br />information is great for drawing people in; but it's using the data to move towards a goal that is the real <br />trick. This is where RSG excels. Our true strength as a consulting firm, as demonstrated in our 35 year <br />track record, is not just to gather information, but to integrate with our clients and help them achieve their <br />goals. <br />I_\7 30iffe I <br />Santa Ana is currently undertaking a comprehensive General Plan Amendment update and the EDSP is <br />an integral part of creating the City's Economic Development Element. RSG understands that our work <br />will be instrumental in creating the framework that will guide city -wide economic development activities. <br />As shown below, part of our approach will be to better understand what can be pulled in from the strategic <br />planning efforts the City has completed to date (i.e. Santa Ana Strategic Plan, Economic Development <br />Taskforce, workforce planning activities, etc.), then utilizing our outreach and analysis process, create a <br />refined strategy based on current real estate economics, political and resource capabilities, workforce <br />capacity, jobs and housing balance, infrastructure capacity, and most - importantly, private investment <br />opportunities. <br />25A -22 <br />