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On this basis, The Next Practice considered a variety of scenarios for increasing downtown purchases. <br />The scenarios evaluated the impact upon total downtown sales of different increases in the expenditures <br />made by each segment in the downtown area for their Wellness Goods and Services. Table 6 <br />presents the estimated current allocation of Wellness Goods and Services expenditures to downtown <br />establishments, which serves as the baseline for each of the three scenarios. <br />TABLE 6. Estimated Current Expenditures for'Wellness' Goods and Services (Baseline) per Annum, by Consumer Segment <br />The Next WS — B — 17 Ana Wellness District: A study of demand and supply for wellness goods and services <br />TOTAL <br />A. Traditional <br />B. Traditional <br />C. Weekday Downtown <br />D. Weeknight/ Weekend <br />E. New Downtown Settler <br />All Consumer <br />Central S.A. <br />Central S.A. <br />Commuter <br />Destination Visitors <br />Segments <br />Renter <br />Homeowner <br />Estimated If of Households Shopping in Core <br />21,843 resident <br />13,651 resident <br />25,000 commuters <br />75,OOO visitors who <br />310 resident households <br />Downtown Santa Ana` <br />households <br />households <br />to downtown jobs <br />make 3 visits per annum <br />(representing 25,000 <br />(representing 75,000 <br />households) <br />households) <br />Nielsen Company estimate of Core <br />$132,916,143 <br />Downtown Wellness Goods &Food <br />Services Purchases (2014 est)"' <br />TNP estimate of current core downtown <br />$132,428,345 <br />$92,013,219 <br />$37,071,246 <br />$32,444,443 <br />$6,719,877 <br />$y042,067 <br />Wellness Goods &Food Services <br />Purchases, by segment" <br />Estimated percentage of Wellness Goods <br />26% <br />26% <br />6% <br />1% <br />36% <br />Food Services expenditures to (ore <br />downtown Santa Ana establishments <br />TNP estimate of Other Wellness Services <br />$35,891,616 <br />7,431,361 <br />$18,445,117 <br />$9,854,457 <br />$160,682 <br />Purchases in the core downtown, <br />bysegment" <br />Estimated percentage of Other Wellness <br />15% <br />15% <br />5% <br />0% <br />17% <br />Services expenditures to core downtown <br />Santa Ana establishments <br />' In preparing these estimates the term 'core downtown' was defined as the households and establishments within a 0.5 radius of the intersection of E. 4th Street and Main Street. " Based upon <br />data from the ACS-American Community Survey (U.S. Census) and U.S. Bureau of Labor Statistics. See Appendix IT for a fuller description of methodology used. '**NielsenRMP Retail Opportunity <br />Gap report on consumer demand and retail sales within the above downtown radius. Nielsen estimates do not include sales of educational services, childcare, health care services, and other social <br />services. <br />The Next WS — B — 17 Ana Wellness District: A study of demand and supply for wellness goods and services <br />