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Three different scenarios for increasing the portion of Wellness Goods and Services purchased in the <br />core downtown are summarized below. An overview of these three scenarios and of the differences <br />between them is provided in Table 7. <br />TABLE 7. Overview of Presented Consumer Scenarios for Core Downtown' Wellness District' Development <br />SCENARIO <br />Estimated % change (from baseline) in downtown <br />Scenario change in number of segment <br />Estimated total change (from 2014 baseline) <br />Wellness Goods & Services sales <br />customers for downtown establishments <br />In downtown Wellness Goods and Services <br />expenditures, all segments <br />Segment <br />Change in downtown <br />purchases <br />The Laft Downtown <br />Central Homeowners <br />53 °% <br />Number of customers from all segments held <br />+$132 million <br />Revival Scenario <br />constant <br />Central Renters <br />+53% <br />New Downtown Settlers' <br />+37% <br />Weekday Commuters '* <br />+155% <br />Weeknight /Weekend" Visitors <br />265% <br />The Santa Ana Downtown <br />Central Homeowners <br />0 °% <br />Tripling of WeeknightlWeekend Visitors (from <br />-$93 million <br />Tourism Scenario <br />225,000 visits to 675,000 visits per annum). <br />Number of other segments held constant <br />Central Renters <br />0% <br />New Downtown Settlers <br />0% <br />Weekday Commuters <br />0% <br />Weeknight /Weekend Visitors <br />955% <br />The Post- Latino Downtown <br />Central Homeowners <br />-31% <br />Tripling of Weeknight /Weekend Visitors (from <br />+$100 million <br />Scenario <br />225,000 visits to 675,000 visits per annum) and of <br />New Downtown Settlers (from 310 to 930 house- <br />holds). Number of other segments held constant <br />Central Renters <br />New Downtown Settlers <br />-31% <br />+311% <br />Weekday Commuters <br />+155% <br />Weeknight /Weekend Visitors <br />+9957 <br />The estimated increase in downtown purchases by the New Downtown Settlers is low because the baseline already estimates that this segment spends 45 °% of its Wellness Goods and Services <br />'budget' In the downtown. Therefore substantially Increased downtown expenditures by this segment only arise when the number of households /customers in the segment is increased, as in the <br />Post - Latino Downtown scenario. <br />"The estimated percentage increase in downtown expenditures by these segments is large because the baseline estimate is that the allocation of commuters and visitors' Wellness Goads and <br />Services'budget'to the downtown is currently low, given all of the shopping and services outlet options that are more proximate to their places of residence. <br />The Nl ext Practice WS—B-18 ta Ana Wellness District: A study of demand and supply for wellness goods and services <br />