WS-A - WORK STUDY - WELLNESS DISTRICT

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ATTACHMENT Table 8A and 811: Latino Downtown Revival scenario for increased core downtown expenditures for `Wellness' goods and services, per annum, by consumer segment. TABLE 8A. Traditional Central S.A. Renter, Traditional Central Homeowner and New Downtown Settler Consumer Segment Traditional Central S.A. Renter Traditional Central Homeowner New Downtown Settler 25,000 Downtown area employees 27,643 resident households 13,651 resident households 310 resident households Estimated 4 of Segment Households Estimated %of Scenario % Estimated Estimated %of Scenario % Estimated Estimated %of Scenario % Estimated 1% purchases cur- of purchases annual purchases cur of purchases annual purchases cur- of purchases annual 10% rently made made in increase rently made made in increase rently made made in increase 1% in downtown downtown downtown in downtown downtown downtown in downtown downtown downtown Healthcare and Social Services Santa Ana Santa Ana purchases Santa Ana Santa Ana purchases Santa Ana Santa Ana purchases 2% $67 (scenario) $59 Per HOUSEHOLD ANNUAL INCREASE IN DOWNTOWN PURCHASES AMOUNT (UNDER THE 80% INCREASE SCENARIO) (scenario) $1,739 (scenario) Health& Personal Care Stores 35% 45% $57 35% 45% $47 40% 60% $86 Food and Beverage Stores 50 °% 65% $ 599 50% 65% $ 493 65% 80% $ 485 Food Services (excluding alcohol) 15% 25 °% $138 15% 25% $114 30% 40 °% $110 Sporting& Hobby Goods, Musical 10% 20% $236 10% 20% $194 15% 20% $79 Instruments, Books /Periodicals & Recreation Educational Services & Childcare 15% 25% $171 15% 25% $141 20% 30% $112 Healthcare and Social Services 15% 30 °% $ 405 15% 30% $ 333 15% 30% $ 294 Reallocation of part of Other 0% 590 $140 0% $115 5% $76 Discretionary Spending to additional Wellness purchases Per HOUSEHOLD ANNUAL INCREASE IN $1,746 $1,437 $1,242 DOWNTOWN PURCHASES AMOUNT (UNDER THE 80% INCREASE SCENARIO) TABLE 8B. The Weekday Downtown Commuter and Weeknight /Weekend Destination Visitor Consumer Segment Weekday Downtown Commuter Weeknight /Weekend Destination Visitor Estimated If of Segment Households 25,000 Downtown area employees 75,000 (a person who visits at least three times per annum- 225,000 visits per year) Estimated% of purchases currently made in downtown Santa Ana Scenario %of purchases made in downtown Santa Ana Estimated annual increases downtown purchases (scenario) Estimated% of purchases currently made in downtown Santa Ana Scenario %of purchases made in downtown Santa Ana Estimated annual increase downtown purchases (s(enario) Health & Personal Care Stores 5% 10% $ 42 0% 1% $ 7 Food and Beverage Stores 5% 10% $ 235 0% 0 °% $ 0 Food Services (excluding alcohol) 10% 20% $ 202 4% 10% $ 89 Sporting & Hobby Goods, Musical Instruments, Books /Periodicals & Recreation 5% 10% $208 1% 3% $73 Educational Services & Childcare 1 5% 15% $394 0% 3% $104 Healthcare and Social Services 5% 20% $ 591 0% 0% $ 0 Reallocation of part of Other Discretionary Spending to additional Wellness purchases 2% $67 2% $59 Per HOUSEHOLD ANNUAL INCREASE IN DOWNTOWN PURCHASES AMOUNT (UNDER THE 80% INCREASE SCENARIO) $1,739 $332 �1 The ° t Practice WS—A-20 Ana Wellness District: A study of demand and supply for wellness goods and services