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ATTACHMENT <br />Table 9A and 911: Post - Latino Downtown scenario for increased core downtown expenditures for <br />`Wellness' goods and services, per annum, by consumer segment. <br />TABLE 9A. The Traditional Central S.A. Renter, Traditional Central Homeowner and New Downtown Settler <br />Consumer Segment <br />Traditional Central S.A. Renter <br />Traditional Central Homeowner <br />New Downtown Settler <br />Estimated# of Segment Households <br />21,843 resident households <br />13,651 resident households <br />930 resident households <br />This scenario assumes an increase in the New Downtown <br />Settler and Weeknight/Weekend Visitor segment <br />households as well as increase in per household <br />downtown expenditures. <br />Estimated% <br />of purchases <br />currently <br />made in <br />downtown <br />Santa Ana <br />Scenario% <br />of purchases <br />made in <br />downtown <br />Santa Ana <br />Estimated <br />annual <br />increase <br />downtown <br />Estimated% <br />of purchases <br />currently <br />made in <br />downtown <br />Santa Ana <br />Scenario% <br />of purchases <br />made in <br />downtown <br />Santa Ana <br />Estimated <br />annual <br />increase <br />downtown <br />Estimated% <br />of purchases <br />currently <br />made in <br />downtown <br />Santa Ana <br />Scenario% <br />of purchases <br />made in <br />downtown <br />Santa Ana <br />Estimated <br />annual <br />increase <br />downtown <br />purchases <br />(scenario) <br />purchases <br />(scenario) <br />purchases <br />(scenario) <br />Health & Personal Care Stores <br />35% <br />21% <br />-$80 <br />35% <br />21% <br />-$ 66 <br />40% <br />60% <br />$86 <br />Food and Beverage Stores <br />50% <br />30% <br />-$500 <br />50% <br />30% <br />$ 410 <br />65% <br />80% <br />$ 485 <br />Food Services (excluding alcohol) <br />15% <br />9% <br />-$83 <br />15% <br />9% <br />-$68 <br />30% <br />40% <br />$110 <br />Sporting & Hobby Goods, Musical Instruments, Books/ <br />Periodicals & Recreation <br />10% <br />6% <br />-$94 <br />10% <br />6% <br />-$78 <br />15% <br />20% <br />$ 79 <br />Educational Services & Childcare <br />15% <br />9% <br />-$103 <br />15% <br />9% <br />-$85 <br />20% <br />30% <br />$112 <br />Healthcare and Social Services <br />15% <br />9% <br />-$162 <br />15% <br />9% <br />-$133 <br />15% <br />30% <br />$294 <br />Reallocation of part of Other Discretionary Spending to <br />additional Wellness purchases <br />5% <br />0% <br />$ 0 <br />0% <br />0 °% <br />$ 0 <br />Healthcare and Social Services <br />5% <br />$ 76 <br />Per HOUSEHOLD ANNUAL INCREASE IN DOWNTOWN <br />PURCHASES AMOUNT <br />O% <br />0% <br />- $1,022 <br />-$840 <br />$1,242 <br />TABLE 9B. The Weekday Downtown Commuter and Weeknight /Weekend Destination Visitor <br />Consumer Segment <br />Weekday Downtown Commuter <br />Weeknight /Weekend Destination Visitor <br />Estimated If of Segment Households <br />25,000 <br />225,000 <br />Downtown area employees <br />(a person who visits at least three times per annum - 615,000 <br />visits per year) <br />This scenario assumes an increase in the New Downtown Settler <br />Estimated% <br />Scenario %of <br />Estimated <br />Estimated% <br />Scenario %of <br />Estimated <br />and Weeknight/Weekend Visitorsegment households as wellas <br />of purchases <br />purchases made in <br />annual increases <br />of purchases <br />purchases made in <br />annual increase <br />an increase in per household downtown expenditures. <br />currently made in <br />downtown Santa <br />downtown <br />currently made in <br />downtown Santa <br />downtown <br />downtown Santa <br />Ana <br />purchases <br />downtown Santa <br />Ana <br />purchases <br />Ana <br />(scenario) <br />Ana <br />(scenario) <br />Health & Personal fare Stores <br />5 °% <br />10% <br />$ 42 <br />0% <br />1% <br />$ 7 <br />Food and Beverage Stores <br />5% <br />10% <br />$ 235 <br />0% <br />0% <br />$ 0 <br />Food Services (excluding alcohol) <br />10% <br />20% <br />$ 202 <br />4% <br />10% <br />$ 89 <br />Sporting & Hobby Goods, Musical Instruments, Books /Periodicals <br />5% <br />10% <br />$ 208 <br />1% <br />3% <br />$ 73 <br />& Recreation <br />Educational Services & Childcare <br />5% <br />15% <br />$394 <br />0% <br />3% <br />$104 <br />Healthcare and Social Services <br />5% <br />20 °% <br />$ 591 <br />O% <br />0% <br />$ 0 <br />Reallocation of part of Other Discretionary Spending to additional <br />2% <br />$67 <br />2% <br />$59 <br />Wellness purchases <br />Per HOUSEHOLD ANNUAL INCREASE IN DOWNTOWN PURCHASES <br />$1,739 <br />$332 <br />AMOUNT (UNDER THE 80% INCREASE SCENARIO) <br />The \ t.\ t Practice WS-A-22 Ana Wellness District: A study of demand and supply for wellness goods and services <br />