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ATTACHMENT <br />Conclusions from the Qualitative Consumer Research <br />Central Santa Ana residents place high priority, and maintain a strong sense of responsibility, <br />regarding time with family. Meals, eating out at restaurants, commuting to school and shopping <br />were often described as times to spend with family. Workshop participants stressed the importance <br />of having intergenerational activities in future downtown wellness services as a way to reflect and <br />support these values and lifestyle patterns. Given the unique preferences and sensitivities of each <br />age group, activities should also be scheduled with particular attention to the varying needs of each <br />group's activities, including not only facilities, but also issues of noise, pedestrian safety, toilet access <br />etc. <br />Affordability and proximity were often cited as desirable qualities for choosing a restaurant. <br />Many respondents placed a primary emphasis on affordability and low priced food options when <br />both shopping and eating out. Interviews tended to spend less than $20 per individual on dinner <br />meals, and less than $12 on lunchtime meals. A few respondents indicated that they prefer to <br />frequent locally owned restaurants and cafes. Walkability to restaurants was greatly appreciated and <br />considered an enjoyable and integrated part of a shopping or dining experience for both pleasure and <br />health reasons. Eating at restaurants was most commonly done with family, followed by friends. One <br />interviewee felt that there were not enough family restaurants in the city. <br />Safety is a key issue for local residents. Interviewees expressed considerable concern over safety, <br />particularly in the context of transportation and walking. Several interviewees described the <br />drunken people outside of bars and homeless individuals in parks as reducing their sense of safety <br />while walking. Some participants also expressed concern for a loss of safety caused by new types of <br />establishments in Santa Ana. Several others suggested that they perceive Santa Ana as not having <br />a reputation for being safe by those living outside city, which impacts those who are entering the <br />downtown. <br />Exercise and physical activity is a part of the life for many residents, and often done as part of <br />a daily routine, with friends in parks, or at community centers or gyms. Physical fitness was <br />considered a positive outlet, "a way to feel good ", "to be healthy', "relieve stress" or "have fun ". <br />Interviewees were frustrated when parks or fitness facilities were not clean or well maintained <br />or when the parks were used as a gathering place for homeless individuals or drug users. Youth <br />primarily engaged in exercise at the gym or in parks. Adults were more likely to walk or bike as <br />part of a commute to shopping outlets or for short errands; to attend exercise classes at the Latino <br />Health Access (LHA); or to participate in outdoor sports activities. Seniors primarily do recreation <br />and fitness activities at the Seniors Center or go for walks in their neighborhood or while on short <br />errands. Most exercise activities are not associated with significant expenditure, except for gym <br />memberships or yoga classes. Physical activity was often associated with food purchases. Seniors that <br />visited the Seniors Center for extended daytime hours sometimes purchased lunchtime meals. Adults <br />that exercise in the morning sometimes follow their activity with a purchased smoothie or coffee. <br />'Ihe user groups schedule their wellness activities at different periods within their dailywork, <br />shopping, and familyroutines.'Ihe qualitative research revealed that adults and youth primarily <br />engage in wellness activities in the morning or after work or school, while seniors tend to do <br />so in the morning and daytime. Evenings and weekends are popular times for families to be <br />together; to complete errands and grocery shopping; and to partake in fitness and recreational <br />activities. Considering local behaviors in conjunction with existing community spaces, can prevent <br />redundancies and make the best use of limited resources. <br />The . t t Practice WS—A-26 Ana Wellness District: A study of demand and supply for wellness goods and services <br />