MOB MEDIA INC. 1 - 2015 - Laserfiche WebLink

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It goes without saying that the rest of our agency stands ready to execute and assist on our plan for this project. Because of the collaborative nature of our agency, MOB Media provides steps and processes to keep communi- cation and plan execution flowing smoothly. Recommended Approach A strong brand isn't simply about designing a clever logo. It is about inte- grating multiple components, each of them necessary, including customer visitor interactions, employee communications, corporate philosophy and marketing efforts. The city of Santa Ana "brand" resides within the hearts and minds of your community, and a vibrant and contemporary approach to visual communication, both of which are imperative to solidify the reputation of Santa Ana as a vital and integral part of the Southern California business community. Implementing a new visual approach for Santa Ana's Business Corridor Economic Profiles is an exciting project that will benefit from our leadership in brand development and implementation, attention to details and project management experience. We are firm advocates of the following mantra: "One Brand, One Story, One Message" We clearly see the need to create visually arresting materials and subsequent strategy which will permeate all aspects of communication, extending to all collateral materials. We will create a one -of -a -kind visual system that will enable the public -at -large to truly "experience" what the city of Santo Ana has to offer, and communicate its business objectives. This material will be visually superior, able to expand to all communication materials, expand as needs arise and ultimately set the visual standard for government programs across the city.