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The following is a description of our design philosophy and process: <br />-We envision pieces that can be easily converted to online documents <br />for ease of use, revisions and distribution. We want to create <br />unique pieces that will distinctly differentiates the city and its unique <br />attributes from the competition, while making it a cohesive <br />and seamless experience to people that don't know the different <br />programs and initiatives. <br />-We also want to depart from what has been done in the past <br />and inject new blood in the creative to attract an audience that is <br />up and coming for the city: "The Millenials." Young business men <br />and women are starting to make Santa Ana a wanted destination <br />for business and we want to be able to appeal to them directly, <br />-We are also aware of the inherent limitations in terms of printed <br />materials. While we are all big fans of the print world, reality is <br />that most printed pieces start to get obsolete the moment they are <br />printed. We want to have some pieces that can be interchangeable <br />and easily edited, etc. <br />-We also want to introduce a true Color Identifyer System (CIS) <br />that will help visually identify the various components of the <br />work. Each part of the system will be easily recognized by <br />establishing a color palette that will be unique to the program <br />and can be used in all future materials. <br />-We will introduce a set of icons that will identify each one of the <br />Business Corridor Economic Profiles. These marks will be used in <br />all the collateral pieces as well as on the website, <br />