25B - AGMT - ARTS AND CULTURE MASTER PLAN

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of life can greatly enhance their deslre and ability to participate In the cultural planning process. We look forward to working with the Building Healthy Communities Hub to connect and build on their efforts as appropriate. The Activating Cultural Assets Pilot Project asset mapping conducted with the Alliance for California Traditional Arts is a key tool for planning and an Ideal starting point for additional asset mapping that would take place during this planning process as well. The City's Community Engagement Plan will likely have connecting points and areas that can be aligned with cultural planning. We will meet with the consultants the City has engaged to implement that plan and Identify how these two planning efforts can benefit one another. To understand cultural planning In Santa Ana requires an understanding not only of Its demographic data (80% Latlno; 40% born outside the United States; a majority speak a language other than English at home; roughly 30% are under the age of 25, and almost 50% under the age of 34; etc.) but of the changes in the landscape that have led to tensions around gentrification, downtown vs. suburban amenities, and at -risk youth. To ensure that our already Inclusive planning process is sensitive to and properly addresses these issues within the cultural planning context in Santa Ana, we have engaged the Alliance for California Traditional Arts (ACTH) as sub consultants for co- developing and implementing the. plan for community engagement activities and for gathering community Input, ACTA brings their collective experience with reaching deeply Into a community to hear voices not often heard as well as previous experience in Santa Ana, staff who grew up in the area, bilingual capabilities and responsivity to cultural diversity and Its community value. They have an approach that they refer to as "community engagement at the kitchen table" that can greatly enhance our cultural planning efforts for Santa Ana. The city's unusually high youth population and the community's desire for their involvement with the plan will be achieved In part by working closely with the City's Youth Commission, as well as organizations such as Kid Works, Raiz, and El Centro Cultural de Mexico to get their own feedback in addition to identifying ways that they can work with us to gather community input. For a community like Santa Ana in which youth empowerment Is a recognized value, there are significant learning and leadership opportunities that can be gained by their Inclusion In the planning process. We would like to explore with you how to include them In the process in constructive, productive and educative ways. Expectations of the Consultants The consulting team will work in partnership with Santa Ana and the community in developing this plan. In any planning process, inclusive public participation is essential to the project. The consultants will work closely with staff to raise resident awareness, inform the public on an ongoing basis, learn the community's needs and priorities, and build support for adoption and implementation of the plan. Equity is also Important to the plan; in Santa Ana in particular, there is a clear need for developing community The Cultural Planning Group 25B -11 4