25B - AGMT - ARTS AND CULTURE MASTER PLAN

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Introduction Project Understanding We understand that The City of Santa Ana seeks to develop an Arts and Culture Master Plan —a roadmap to advance Santa Ana towards enhancing its cultural assets for the benefit of its residents, workers, and visitors. The Request for Proposal (RFP) sets forth a series of goals and processes that will make the goal achievable over time. The City and communities of Santa Ana have significant cultural assets Including the distinct Downtown Santa Ana Historic Districts, the Artist Village, Bowers Museum, Yost Theatre. The City's Arts and Culture Commission has a broad mission of community service and a clearly defined set of responsibilities. These include: • Developing policies priorities and plans to develop the arts in Santa Ana; • Coordinating with public and private entities to promote the arts; • Encouragement of business and economic development and cultural tourism; • Celebrating the city's unique cultural heritage; • Distribution of City arts funding; • Design and placement of public art, utilizing local artists; and • Advocating for arts education, sister Cities and other cultural initiatives. Comprehensive Planning Goals and Issues The City has Identified two key planning goals: to create a common vision for the role that arts and culture should play in the Santa Ana as well a$ to determine which pieces of the vision can guide policy and programming. The overall vision for the plan is that the Implementation of Its outcomes will enhance quality of life for Santa Ana residents, visitors and businesses.. These goals may be adapted or built on as the planning process unfolds. Planning questions focus on analyzing and understanding Santa Ana's arts ecosystem and current audience, articulating a shared vision, identifying potential new participants and gaps in the infrastructure, anticipating future community needs, service within and beyond downtown, and leveraging the City's resources. We are aware of several key issues specific to the Santa Ana community that will have significant implications for cultural planning. The City has recently completed a Five -Year Strategic Planning process that included community input on arts and culture needs and desires. Much of the comprehensive research completed for that plan can inform this planning process, providing significant data regarding the landscape and ecosystem In which cultural planning will take place. In addition, the outcomes of the California Endowment's Building Healthy Communities Plan, in particular its efforts to empower the community to engage in discourse about Issues that Impact them and the influence Its had on raising community awareness around quality 25B -10