25B - AGMT - ARTS AND CULTURE MASTER PLAN

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• Artslmaglne Workshops: These workshops allow residents with an alternative mode of participation In the planning process. Workshops are led by artists, in collaboration with the consultants, and can include adults as well as children. This is our approach to community participation based on the theory of "appreciative inquiry." Appreciative inquiry is used to discover, understand and foster Innovations in communities by gathering positive stories and images and constructing positive interactions. We focus on exploring ways to consider'what could be' and'what Is possible' by focusing on positive experiences and future vision— helping us to answer questions such as, "What inspires you to be part of the Santa Ana arts and cultural community?" and "What arts environment would you most like to help bring alive in the next 10 years?" or "How can tomorrow be different from today?" The format uses a set of exploratory questions to draw out stories and visual scenes and help participants Identify a desired future and vision. The results from the workshops will be combined and summarized for the City. • Community Conversations (volunteer or co- volunteer led): These discussion sessions allow Santa Ana residents to discuss among themselves their vision and aspirations' For Santa Ana's arts and cultural future in their own venues, as opposed to a more formal City - sponsored Input session. Community volunteers are recruited and trained to conduct a series of conversations in familiar, comfortable community settings— schools, churches, community centers, neighborhood associations, libraries, their own living rooms, restaurants, bars, and local "gathering spots." Discussions are customized to the neighborhoods and topics of interest, Volunteers are given comprehensive materials including an introduction, discussion questions and a reporting format. • MindMixer: MindMixer is an interactive website for community engagement. It allows easy, public access to project information and multiple ways to provide ideas and opinions — visually and textually. The team will use the tool for instant polls and surveys, and for testing ideas and concepts, We encourage people to tell their stories about their community and their interaction with arts and culture through their photos and videos. Additionally, MindMixer acts as a tracking tool to measure participation. Social Media: Related to the MindMixer platform is a social media program of Twitter, Facebook, Instagram, Pinterest and other channels to incite conversation, promote awareness, publicize information and events, and generally engage the portion of the public that most relates to social media. This can also conceivably be a part of the City's new communitywide arts calendar. Cafe -Style Town Halls: At the start of the project, a series of Town Halls using cafe -style discussion groups are conducted in areas accessible to different parts of the City. These opportunities are advertised to the whole community for participation. They provide a diverse group of people with opportunities to easily share information and insights into the arts and cultural planning process for the City. A number of topics are prepared and documented based Tne CUItural Planning GFOUP 25B -15