Laserfiche WebLink
Cover Letter <br />March 6, 2015 <br />Kelly Reenders, Executive Director <br />Community Development Agency <br />City of Santa Ana <br />20 Civic Center Plaza, M -25, 61h Floor <br />Santa Ana, 92702 <br />Dear Kelly: <br />On behalf of our team, I am pleased to submit our proposal to partner with you In developing the Santa <br />Ana Arts and Culture Master Plan. This project represents an exceptional opportunity for the City, the <br />arts community, and the community at large. We understand that Santa Ana has extraordinary arts and <br />cultural resources that serve residents, workers, and more than two million annual visitors. Our team <br />holds more than the requisite qualifications to facilitate a process to develop a plan that embodies Santa <br />Ana's aspirations to create a community vision for arts and cultural. As you may be aware, we have <br />more successful experience than any other firm in preparing cultural plans. This means we bring a broad <br />perspective and toolklt to the challenges and possibilities In Santa Ana. We have a strong track record of <br />plans that are implemented, in part because we utilize the planning process to create the consensus and <br />political will necessary for Implementation. We also have a mindset and capacity for innovation, forging <br />new solutions that fit the unique circumstances of the community. <br />Our team includes two members of The Cultural Planning Group, which would serve as the lead <br />consultant, We have two sub - consultants: the Alliance for California Traditional Arts (Amy Kitchener, <br />Quetzal Flores and Citlalli Chavez) and Victoria Plettner- Saunders with the San Diego -based arts <br />research and planning firm, v.p.s. oartographie. Our team members' backgrounds will greatly benefit this <br />project: managing local arts agencies, cultural policy, political affairs, arts research and funding, <br />California traditional and multi - ethnic arts, working with culturally diverse communities, public art, and <br />audience development. We are seasoned practitioners, able to successfully navigate the Inevitable <br />surprises and challenges that arise in any complex planning project. <br />We are excited at the prospect of unearthing Santa Ana's overarching vision for Its own cultural <br />development, and assisting the Arts and Culture Commission and the project Steering Committee to <br />forge an aspirational roadmap for arts growth and development. Please let us know if we may provide <br />you with any additional information. <br />l3egt /ard ,� <br />Jerry Allen, Partner <br />The Culr ral Planning Group <br />25B -9 <br />2 <br />