31B - SIGN PROGRAM MAINPLACE - Laserfiche WebLink

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Regional Planed Sign Program No. 2014 -01 May 11, 2015 Page 3 In March 2014, the City Council adopted Ordinance No. NS -2861. This ordinance amended standards for on- premise signage, creating provisions that allow certain commercial centers and attractions to apply for regional planned sign programs containing unique signage, including digital displays, on the subject premises. The ordinance also requires that the regional planned sign programs be reviewed by the Planning Commission. General Plan and Zoning Analysis The General Plan land use designation for the subject site is District Center (DC). District Center land use districts provide highly visible and accessible commercial development along the City's arterial transportation corridors and provide important neighborhood facilities and services, such as this regional commercial center. The project site is consistent with this General Plan land use designation. The subject site is located within the General Commercial (C -2) zoning district. The C -2 zoning district allows for retail and service uses such as regional malls with on- premise signage, making the proposed use consistent with the zoning designation. Project Analysis Regional planned sign program requests are governed by Section 41 -885 of the SAMC. Regional planned sign program requests may be granted when it can be shown that the following can be established: ® The scale and intensity of the proposed signage is consistent and harmonious with surrounding land uses and does not create conditions that could contribute to visual or physical blight intrusion or similar incompatibilities. a The location of the proposed signage will not contribute towards a hazardous environment for pedestrians, cyclists or motorists on City streets or freeways. e The proposed signage is compatible with the scale, intensity, and site development characteristics on which it is proposed, which may be determined by height of existing or proposed buildings on -site, the quantity of freestanding buildings, facades, and street frontages, the scale of buildings as they relate to pedestrian and vehicular access surrounding land uses and transportation corridors; visibility from streets, highways, pedestrian areas, rail corridors bikeways other transportation routes, parks, and other public, spaces; architecture color(s), material( s), illumination, and other site characteristics; the nature of business activities conducted on -site; and visibility from any property used or zoned for residential purposes. 31 B -5