31B - SIGN PROGRAM MAINPLACE - Laserfiche WebLink

Home Browse Search

Regional Planed Sign Program No. 2014 -01 May 11, 2015 Page 4 If these findings can be made, then it is appropriate to grant the regional planned sign program permit. Conversely, the inability to make these findings would result in a denial. Using this information staff has prepared the following analysis, which, in turn forms the basis for the recommendation contained in this report. The new ordinance approved in 2014 requires applications for regional planned sign program be reviewed in a manner consistent with conditional use permits, as detailed in Sections 41 -633 through 41 -651 of the SAMC. The ordinance also contains findings of fact for planned sign programs, which are intended to ensure that the scale and intensity of the proposed signage is consistent with surrounding land uses, that the location of the proposed signage will not create a hazardous environment for those on City streets or nearby freeways, and that the proposed signage is compatible with the scale, intensity, and site development characteristics. Further, the ordinance contains provisions for electronic message displays ( "digital signs ") in planned sign programs for regional commercial centers and regional attractions. The review of these digital signs is intended to establish baseline conditions for all electronic message displays that would protect the health, safety, and welfare of those within viewing distance of such signage while also allowing flexibility in digital technology as it advances over time. Staff review of the proposed regional planned sign program indicates that the proposed signage and the digital reader board technology are consistent with the provisions of the ordinance. First, the Westfield MainPlace site is eligible to apply for an electronic sign as it meets the definition of a regional commercial center. Second, the proposed signage will comply with the conditions imposed on electronic message display signs, including provisions that the sign: be oriented to minimize visual and light emitting intrusion onto residentially zoned or used properties, produce a maximum light level of 0.3 foot - candles over ambient light levels, incorporate a means to ensure flexibility in reducing light levels upon request by the City, and provide a means of limiting excessive light or glare and have automatic diming capabilities. Third, the digital sign copy will also be restricted to change only through an immediate transition of the message that does not have the appearance of moving text or images, shall not use flashing, intermittent or moving lights or produce the optical illusion of movement, and shall be on display for a minimum of eight seconds. Fourth, the two proposed digital signs will not be located within 50 feet of a traffic signal or sign, or at a location that would not maintain safe conditions for motorists, pedestrians or cyclists as determined by the Public Works Agency. Finally, a minimum of five percent of the display time (three minutes per hour) will be allocated for public service announcements or warning signs as requested and provided by the City. In analyzing the regional planned sign program request, staff believes that the following findings of fact warrant approval of the regional planned sign program. MEW