31B - SIGN PROGRAM MAINPLACE - Laserfiche WebLink

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Regional Planed Sign Program No. 2014 -01 May 11, 2015 Page 5 The proposed signage contained within the regional planned sign program is designed to be consistent and harmonious with the surrounding commercial land uses and will not contribute to visual or physical blight. The location and height of the signs are needed due to the orientation of the site toward the Santa Ana and Garden Grove freeways. Both freeways' development, with a combination of at -grade and below -grade configurations, limits visibility of the MainPlace mall. Additional signage opportunities will maximize view of the site for pedestrians and cyclists on City streets and for motorists on adjacent freeways. Further, signage will be oriented toward traffic on the freeways, streets, and on -site travel lanes, which will minimize light impacts on residential uses located across the freeways and at City Place across Main Street. The digital signs will incorporate the latest technologies that will minimize light intrusion into neighborhoods, including automatic and manual dimmers that will regulate the lighting levels that may spill into adjacent uses. m The proposed signs will be located on private property that is adjacent to two freeways (Interstate 5 and State Route 22), as well as major local arterials (Broadway and Main Street). The signs are designed to be in scale with the surrounding streetscape, which will minimize the potential for creating a hazardous environment for pedestrians, cyclists or motorist travelling in the immediate vicinity where the signs are visible. The proposed signage will be compatible with the scale and site development characteristics on which they are proposed as the signs will be placed in strategic locations intended to maximize visibility of the mall, which is the intended audience for the signs. The 80 -foot height of the pylon and digital signs will allow the signs to be visible from local freeways whose viewships are limited by overcrossings, significantly wide rights -of -way, and below -grade configurations. Further, the proposed signage, including the digital reader board signs, are an appropriate means of advertising the multitude of stores and products sold at the regional commercial center. Finally, the proposed signs will be architecturally compatible with one another and with the buildings found at Westfield MainPlace. Public Notification The project site is not located within the boundaries of an established Neighborhood Association. However, staff contacted the presidents of the nearby Fisher Park, Morrison /Eldridge Park, and Park Santiago neighborhood associations to inform them of the project and answer any questions related to the proposed project. The contact person for the Fisher Park Neighborhood Association inquired about the location and quantity of the proposed signs. Staff emailed the contact person two site plans and a view rendering of the pylon signs to provide further clarification. Moreover, the project site was posted with a notice advertising this public hearing, a notice was published in the Orange County Reporter, and mailed notices were sent to all property owners and tenants within 500 feet of the project site. At the time of this printing, no correspondence, by phone, written, or electronic, had been received from any members of the public. 31 B -7