Laserfiche WebLink
REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />JUNE 16, 2015 <br />TITLE; <br />AGREEMENT AMENDMENT WITH <br />STRAIGHTLINE COMMUNICATIONS FOR <br />WATER CONSERVATION OUTREACH <br />CAMPAIGN <br />{STRATEGIC PLAN NO. 5, 21 <br />CITY MANAGER <br />09�, W <br />CLERK OF COUNCIL USE ONLY: <br />.6 _* <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 16� Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and the Clerk of the Council to amend the agreement with <br />Straightline Communications, subject to nonsubstantive changes approved by the City Manager <br />and City Attorney, for an additional amount of $50,000, for a total not to exceed $170,000 for the <br />agreement term expiring December 31, 2017. <br />DISCUSSION <br />The state of California continues to experience severe drought conditions. On April 1, 2015, the <br />Governor issued an executive order to cities and towns across California to cut the State's overall <br />water use by 25 percent in an effort to mitigate the state's drought. <br />On May 5, 2015, the State Water Board adopted an emergency conservation regulation, officially <br />amending the California Water Code and adopting strict water use prohibitions and mandatory <br />potable water use cutbacks. As part of the Governor's order, the City of Santa Ana is required to <br />cut back potable water use by 12 percent as compared to the City's water use in 2013. Under the <br />California Water Code, cities and towns failing to meet their mandated cut backs are subject to <br />fines of up to $10,000 for each day in which the violation occurs. <br />The City of Santa Ana's Public Works Agency -Water Resources Division has been coordinating <br />with City agencies to develop a drought response plan, which will ensure that the City takes all <br />necessary steps to decrease City water consumption use. A critical component of the water <br />conservation effort is a drought outreach and awareness campaign. The primary goals of this <br />outreach campaign are to successfully communicate with all City residents, businesses, and <br />institutions the seriousness of the State's drought before the peak of the summer season; and to <br />help the City meet its 12 percent water use reduction mandate. <br />25K -1 <br />