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25K - AGMT - WATER OUTREACH CAMPAIGN
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25K - AGMT - WATER OUTREACH CAMPAIGN
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6/11/2015 4:42:24 PM
Creation date
6/11/2015 4:14:46 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Public Works
Item #
25K
Date
6/16/2015
Destruction Year
2020
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Agreement Amendment with Straightline Communications <br />For Water Conservation Outreach Campaign <br />June 16, 2015 <br />Page 2 <br />On December 16, 2014, Council approved a three -year agreement with Straightline <br />Communications in the amount of $120,000 to assist the city in this outreach effort. They have <br />prepared and delivered many of the City's current water outreach materials, including the web - <br />based Water Quality Consumer Confidence Report (WQCCR) and award- winning water <br />campaign. Based on their quality work and performance, City staff recommends amending the <br />agreement with Straightline Communications in the amount of $50,000 for this urgent additional <br />work. <br />STRATEGIC PLAN <br />Approval of this item supports the City's efforts to meet Goal #5 Community Health, Livability, <br />Engagement & Sustainability, Objective #2 (expand opportunities for conservation and <br />environmental sustainability). <br />ENVIRONMENTAL IMPACT <br />There is no environmental impact associated with this action. <br />FISCAL IMPACT <br />Funds are available in the Fiscal Year 2014 -2015 Water Quality & Measurement account <br />(06017644- 62300) and will be budgeted in future years on the following schedule: <br />FISCAL YEAR AMOUNT <br />FY 14/15 <br />$ 90,000 <br />FY ....... <br />50,000 <br />FY 16/17 <br />20,000 <br />FY 17/18 <br />10,000 <br />TOTAL: <br />$170,000 <br />The additional $50,000 for Fiscal Year 2014 -2015 was made available due to the deferral of the <br />advanced metering infrastructure pilot program;, <br />'I <br />APPROVED AS TO FUNDS AND ACCOUNTS: <br />Public Works Agency <br />FM/NS /AF <br />Exhibit: 1, Agreement Amendment <br />Francisco Gutierrez <br />Executive Director <br />Finance & Management Services Agency <br />25K -2 <br />
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