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what makes Santa Ana special, as well as where its gaps or weaknesses lie, Ultimately, <br />comparisons can be a powerful advocacy tool for adoption of the plan. <br />• Creative Industries Recommendations: The consultants will review existing data on Santa <br />Aria's creative industries and conduct stakeholder interviews and focus groups designed to elicit <br />the needs, possibilities and suggestions for supporting development of the local creative <br />economy. The exact focus of the consultants' tirne and effort will be defined in consultation with <br />the City, once the needs of the project have been clarified. <br />• Success Metrics: The consultants will develop several (3 — 5) Indicators that the City can use to <br />assess its implementation of the plan and to demonstrate success, where it has been achieved. <br />Deliverables: <br />• Detailed work plan and schedule. <br />Final report documentation from document review. <br />• Orientation for Steering Committee. <br />■ Communications plan. <br />Inventory of local cultural assets, facilities and programs. <br />Creative industries recommendations. <br />• Success metrics. <br />• Benchmark study of comparable cities and /or model program descriptions. <br />Community Engagement <br />• Initial Meeting with Steering Committee, to clarify understanding of planning issues and project <br />goals. This framework of issues and goals will be tested and modified through the phases and <br />the community research process. <br />• Tour of Santa Ana, to update our understanding of Santa Ana's arts and cultural resources, <br />developments and neighborhoods, and its adjacent cultural corridors. <br />• Ongoing coordination of periodic meetings of the Steering Committee, including providing <br />summary written and oral reports on various aspects of the plan as it develops. The consultant <br />will work with the Committee to develop a Vision and Mission Statement for the development of <br />the plan. <br />• Key Person Interviews conducted by the consultants with cultural and city stakeholders, public <br />officials, funders, media representatives, etc., to explore and develop key issues. <br />• Focus Group Meetings conducted to allow for in -depth exploration of selected issues, likely <br />stakeholder groups include downtown businesses, tourism industry leaders, artists, arts patrons, <br />and cultural leaders. <br />Fhe Cultural Planning Group 26 <br />