75A - PH - DT PARKING PLAN - Laserfiche WebLink

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Downtown Enhancements and Parking Modernization Plan August 4, 2015 Page 5 Downtown Enhancements: Sanitation and Maintenance The development of a Downtown Clean Team will ensure that a routine and proper maintenance schedule is followed to keep Downtown clean. Further efforts will include the formation of a recycling program to help manage and reduce refuse output and the installation of additional waste receptacles. Installation of public restrooms will serve to maintain Downtown clean and sanitary. Downtown Enhancements: Beautification. Marketing, and Other Amenities To build on Santa Ana's successes and assist the Downtown in reaching its full potential, it will be necessary to improve alleyways, sidewalks, landscaping, and lighting. Marketing efforts will focus on creating a strong identity brand, promoting year -round events and programs. Comprehensive marketing materials will include display of holiday decor, banners, and postcard mailings. To further enhance the Downtown experience, an investment in amenities such as Wi -Fi (backbone) system and wayfinding signage are included in the plan. Transportation related amenities include the development of a Downtown Circulator and a pilot bike share program. The creation of a Downtown MerchantsNalidation Fund will be created to fund a validation program for participating business and merchants to reward their customers for using the parking structures. Parkinq Modernization: Parkinq Structures The off - street parking structures have the greatest need of upgrades and enhancements. The City will invest in replacing all of the parking and access revenue control systems (PARCS) with modern and automated replacements. This type of equipment will result in substantial savings, as they require decreased staffing levels and reduce maintenance and repair costs. Upgrades to the lighting fixtures, elevators, paint, landscaping and proper signage, will be completed as part of the enhancement projects. Installation of security cameras in the parking structures will complement the enhanced security of the Downtown. RECOMMENDATION As a result of the collaboration and consensus building efforts with Downtown stakeholders and business organizations, City staff recommends a rate adjustment for the City's on- street parking meters and off - street parking structures. The rate adjustment will establish the parking meter rates in the Midtown Zone to $1.00 per hour and the Downtown Zone to $1.50 per hour. The Willard Zone will remain unchanged at $1.00 per hour. In addition, it is necessary to modify the parking regulations along portions of Fourth Street to allow parking from 8am to 4am. Off - street parking structures in the Downtown will have rates of $1.50 per hour, $10.00 daily maximum, and monthly rates of $50.00 upon completion of said improvements. The Third Street and Bush Street surface parking lot will have a rate of $1.50 per hour. The stakeholder participants 75A -5