2015-042 - Establishing A City Special Event Sponsorhsip Policy

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City Council Special Event Sponsorship Policy Adopted on August 4, 2015 Purpose This policy governs the approval of sponsorships of the City of Santa Ana and city programs and services by external entities. Pursuant to this policy, the City will consider entering into sponsorship agreements that further the City's mission by providing monetary or in -kind support for City programs or services. However, the City recognizes that the public trust and perception of its integrity and impartiality may be damaged by sponsorships that: (a) establish, or are perceived as establishing an inappropriate association; (b) or are perceived to be politically oriented; (c) are offensive to segments of its citizenry; or (d) are aesthetically displeasing. When the City loses public trust and public perception of integrity and impartiality, its ability to govern effectively in the interest of its citizens is impaired. Therefore, the City will only consider sponsorships in limited circumstances as a means to generate funds or in -kind support for improving or expanding City programs and services. Eligibility Criteria In considering whether to accept a proposal for consideration of co- sponsorship, the City shall consider the following non - exclusive criteria: • Whether the expenditure is normal and customary • The relationship and importance of the event to the City's mission • Whether and the extent to which the event furthers one or more of the City Council's adopted focus areas • Whether and the extent to which the event will create financial or administrative burdens on the City, or require additional personnel • The extent and prominence of communications to the public regarding the event • Whether the sponsorship will establish, or will be perceived as establishing an inappropriate association • Whether the event is, or will be perceived to be politically oriented • Whether the event is, or will be perceived to be religiously oriented • Whether the event is, or will be perceived to be offensive to segments of the City's citizenry • The aesthetic characteristics of communications to the public regarding the event • Whether the person(s) or organization(s) affiliated with the event manufactures products, takes positions, or otherwise engages in activity that is inconsistent with local, State, or Federal law, or City policies, City mission, or Council's focus areas • Other factors that might undermine public confidence in the City's impartiality or interfere with the efficient delivery of City services or operations. Consistent with the foregoing criteria, the following are ineligible for co- sponsorship: • Entities that promote the sale or consumption of tobacco products • Entities that promote the sale or consumption of illegal drugs • Entities that promote gambling • Entities that promote the sale or consumption of alcoholic beverages, or that primarily sell alcoholic beverages such as bars, but not including restaurants • Sexually oriented businesses as defined in Chapter 41, Article XVII of the City Code, and entities that promote the sale or dissemination of erotic materials or services • Political parties or political advocacy groups • Inappropriate expenditures such as sporting events, alcohol orjewelry EXHIBIT 1 Page 1