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Agreement with Graffiti Protective Coatings, Inc. for Graffiti Street Cleaning Services October 20, 2015 Page 2 The evaluation committee determined that the proposal submitted by Graffiti Protective Coatings, Inc. (GPC), was thoroughly responsive to the RFP. GPC is highly qualified, reputable, and has proven experience with similar contracts, as demonstrated by its municipal service contracts with the Cities of Long Beach, Ontario, San Jose, Torrance, Santa Ana, and the State of California (Caltrans). GPC has proven it can remove graffiti faster than its competitors, by incorporating proprietary and innovative techniques into its operation. During the current agreement term in Santa Ana, graffiti was reduced from over 5 million square feet annually to approximately 3.5 million square feet. Services include 100 percent color matching, facilitating graffiti crime analysis for the Police Department, and the app -order system which provides real -time dispatching and work order management. Also included in their service is the "mySantaAna" reporting APP that allows the City to provide immediate assistance to the community for graffiti removal and other public works services. Following the evaluation process, staff entered into negotiations with GPC, and reached the following key agreement negotiation deal points: • Community Event Participation — Contractor committed to providing staffing, t- shirts and takeaways upon City request. Mobile Web Service and Work Order Enterprise System for Public Works (Innovation and Efficiency): Contractor has agreed to provide this service for Public Works maintenance programs in Trees, Street Signs, Sanitation and Roadway Maintenance, which will increase the service response time and transparency to the community. This service will provide before and after pictures, web services to incorporate with other vendor data and real -time and direct dispatching to staff. GPC has provided a discounted quote of $10,000 which is $15,000 less than their market price. Approval of this action will authorize staff to evaluate feasible financing options to fund a dedicated parks graffiti removal services. This service is not a current agreement requirement, as this operation was previously provided by Parks & Recreation Agency staff. City parks account for nearly 20 percent of all graffiti, and one dedicated full -time staff person is required in order to meet the high service demand. In order to maintain City park restrooms, sidewalks, and facilities that are not visible from the right -of -way, a separate bid amount was requested through the RFP process. GPC has proposed the amount of $162,000 annually for this service that will allow the Parks & Recreation Agency to receive a quicker response for removal of graffiti that is not visible from the right -of way. The impact of not providing a dedicated staff person will result in delayed response for parks services and all right -of -way graffiti removal services from 24 to up to 72 hours. GPC has demonstrated the organizational credentials, resources, and experience necessary to meet the City of Santa Ana's high level of quality service and needs. GPC will adhere to all provisions of Senate Bill 7 for prevailing wages as mandated by the State of California. Based on the information provided in the proposal, interview, and references, staff has determined that GPC will provide the best quality service at a minimum cost to the City and, therefore, requests approval of the recommended action. STRATEGIC PLAN ALIGNMENT Approval of this item supports the City's efforts to meet Goal #6 Community Facilities & Infrastructure, Objective #1 (establish and maintain a Community Investment Plan for all City assets), Strategy B (equitably maintain existing streets and associated assets in a state of good repair so they are clean, safe, and aesthetically pleasing for all users); and Goal #7 Team Santa Ana, Objective 5 (Create a culture of 25H -2