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Santa Ana Safe Mobility Plan Enforcement, Education and Outreach Expanded Scope <br />City of Santa Ana <br />Materials will be graphically designed to be easily understandable. The materials will be <br />produced in English only as PDFs. <br />Optional Task 3.7 Police Department Educational Modules <br />Depending upon the conclusions of Task 2, the city may wish to develop a set of slides or <br />brochure for Traffic Enforcement to assist in retention of new practices and procedures <br />for collision reporting. <br />Deliverables <br />• Presentation describing up to five existing programs for customization <br />• Education recommendations related to 1) target markets; 2) potential curricula and <br />suggested local customizations; and 4) delivery options. <br />• Optional: Draft and Final Ten lesson traffic safety curriculum with targeted behavioral <br />outcomes aligned to state content standards, with scoring rubrics for assessments <br />• Optional: Evaluation forms for review of test teaching <br />• Optional: One curriculum cut sheet describing the Bike Ed curriculum <br />• Optional: Up to three slides or one brochure with tatking points for new PD practices and <br />procedures related to communications on collisions and collision reporting <br />nUTREACH CAMPAIGN ANE <br />This task will build on the tasks above, the current Travel Safe, Share the Space Campaign and the <br />crash analysis. Our talented creative services staff has developed many effective and graphical <br />transportation campaigns, and will focus their attention on a marketing plan that creates <br />behavior that will impact actual and perceived safety. We will develop targeted messages that <br />relate specifically to what matters most — reducing the number of collisions involving non- <br />motorized transportation users and increasing enforcement against behaviors that actually pose a <br />safety risk. <br />Task 4.1 Prepare and Select Safety Outreach Campaign Messages <br />We will prepare four safety messages for the top contributing factors to non - motorized collisions. <br />These will be presented to the Task Force to select the message that resonates best from their <br />local experience, and to develop the appropriate outreach /marketing plan for each selected <br />message. The template for the strategy /marketing campaign will include Initiative Goahs), <br />Strategic Communications Objectives, Audience, Messages, and Tactics. <br />Based on our analyses of vulnerable road user crashes in Santa Ana, the messages will be <br />focused on the following: <br />Bicycle Campaign Messages <br />NelsonlNygoard Consulting Associates, Inc 17 <br />20A -10 <br />