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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />DECEMBER 1, 2015 <br />TITLE: <br />AGREEMENT WITH AD /S COMPANIES <br />FOR THE FABRICATION AND <br />INSTALLATION OF DOWNTOWN <br />WAYFINDING SIGNAGE {STRATEGIC <br />PLAN NO. 3,4A) <br />4:1L <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />© As Recommended <br />El As Amended <br />[] Ordinance on 1't Reading <br />❑ Ordinance on 2nd Reading <br />Implementing Resolution <br />[� Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and Clerk of the Council to execute an agreement with AD /S <br />Companies, for the fabrication and installation of wayfinding signage in downtown Santa Ana, <br />for an amount not to exceed $321,000, subject to non - substantive changes approved by the <br />City Manager and City Attorney. <br />2. Approve the Cost Analysis for a total estimated project delivery cost of $472,480. <br />DISCUSSION <br />Downtown Santa Ana is a thriving commercial district that has experienced a renaissance in the <br />past several years. Access to the downtown is through local streets that serve as collectors for <br />pedestrian- active neighborhoods and has no direct access or presence from either the Interstate <br />5 or a regional arterial street. The downtown's urban character can be disorienting to infrequent <br />visitors and a wayfinding sign system is needed to help visitors feel comfortable in finding their <br />destinations. <br />In the past few years, Santa Ana has undergone several new urban design efforts in the <br />downtown area. To complement these efforts, the City undertook a plan to design a new <br />wayfinding sign system to help reinforce the City's identity and character to serve as a framework <br />to implement an attractive and effective signage system throughout the entire City. The intent of <br />the wayfinding signage program is to enhance the success and market potential for the arts, <br />entertainment, historical, cultural, and economic growth in the downtown area by providing easy <br />access to public parking and its several business districts. <br />On October 5, 2009, the former Community Redevelopment Agency approved an agreement with <br />RTKL Associates Inc., a design consulting firm to evaluate existing vehicular and pedestrian <br />wayfinding signs in downtown Santa Ana and provide input for a potential redesign and <br />enhancement of a current wayfinding sign program. This plan was to define the desired design <br />25C -1 <br />