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COVERAGE B PERSONAL -AND ADVERTISING <br />INJURY LIABILITY <br />1: Insuring Ag reement <br />a:- We will pay those slims that the insimeri <br />comes legally obligated to pay as damage; <br />cause 'of "personal and advertising injur <br />Which this insurance applies`. We will:havf <br />hp- <br />be- <br />the <br />have no duty to defend the Insured against any <br />"suit" seeking damages for "oorsonal and ad- <br />Vertising injury" to which this insurance does <br />not apply. We may, at our discretion,, investi- <br />gate any offense and settle any'ciaim or "suit" <br />that may result. But: . <br />(1) The 'amount we will pay for damages is <br />limited as described in Section III Limits <br />Of insurance ; and - <br />(2) Our right and duty to defend end when we <br />have used up the applicable limit of "irisur- <br />ahce'in the paymenf of Judgments or set- <br />dements urider:Coverages A or B or medi- <br />cal expenses.under Coverage C. <br />No othor' obligation or liability to pay sulmg or <br />perform -acts or services Is covered unless ex- <br />plicltly- provided for under Supplementary Pay - <br />Monts — Coverages A and B. <br />b. This insurance applies to "peimonal and advee- <br />tising injury' caused by an offense arising ouEof <br />your business but only if the offense was corn .- <br />mitted in the "coverage'territory ":during the pol- <br />icy period. <br />2. Exclusions <br />This insurarce does notapplyta: <br />a: "Persona{ and advertising injury ": <br />(1) Caused by or at the direction of the insured <br />With the knowledge that -tho Int wonfd Vin- <br />late the rights of another and would inflict <br />personal and advertising injury "; <br />(2) Arising out of oral or written publication of <br />material, if done by or at.the direction of the <br />insured with knowledge of itsifalsity;. <br />(3) Arising out of oral or written publication of <br />material Whose first pubIleation took place <br />before the beginning of the policy period; <br />(4) Arising out of a criminal act committed by or <br />at the direction of any insured; <br />(5) For which the insured L has assumed liability <br />in a contract or agreement. This exclusion <br />does not apply to liability for damages that <br />the insured would have in the absence of <br />the contract or agreement; <br />(6j <br />Arising out of a breach of contract, except <br />an implied. <br />contract to use another's adver- <br />tising <br />idea in your "advertisement ", <br />(7) <br />Arising out -of the failure of goodsi products <br />or services to conform with any statement; of <br />quality or performance made in your "adver - <br />tisemert "; <br />(8) <br />Arfsing.out;of the wrong description of ttie <br />price of goods, products or services stated <br />in your "advertisement ";; <br />(9) <br />Committed by an insutod'whocc business is : <br />advertising, broadcasting, publishing or <br />telecasting. ;However; this exclusion does . <br />not apply to Paragraphs 14.a., b. and c. of <br />"personal and advertising injury" :under the <br />Definitions Sectioh; -or <br />(10) <br />'Arising out -of the actual, alleged or threat< <br />tined :discharge; dispersal, seepage, migra- <br />tion, release or escape of "pollutants" at any <br />.time. <br />b. Any loss, dost:or expensb arising out of any; <br />(1) <br />Request, :demand or order that any insured <br />or others test for, ;monitor, clean up, xe- <br />move, contain, treat; detoxify :or neutralize, <br />cr in any Way rospond to, or assess the ef- <br />fects of, "pollutants "', or <br />(2) <br />Claim or 'suit by or on behalf of a govern- <br />mental authority for damages because of <br />testing tor, monitoring, cleaning.up remov- <br />ing,. containing, treating; .detoxifying or neu- <br />tralizing., or in any way .responding 'to, oras- - <br />sessing the effects of, "pollutants". <br />COVERAGE C MEDICAL PAYMENTS <br />1. insuring.Agreement <br />a. We will pay medical expenses as described <br />below for "bodily injury" caused by an accident: <br />(1) <br />On premises you nwri.cr rent,: <br />(2) <br />On ways next to premises you own or rent; <br />or <br />(3) <br />Because of your operations; . <br />provided that: <br />(1) <br />The accident takes place in the '.coverage <br />territory' and during the policy period; <br />(2) <br />The expenses are, incurred and reported to <br />us within one year of the date; of the acci- <br />dent; aid <br />(3) <br />The injured: person submits to examination` <br />at our expense, by physicians of`our choice <br />as often as we reasonably require. <br />CG 666167 08 Copyright, Insurance Services Office Inc., 1907 <br />