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WESTBOUND COMMUNICATIONS - 2015 - 1ST AMEND
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WESTBOUND COMMUNICATIONS - 2015 - 1ST AMEND
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Last modified
3/13/2017 2:11:14 PM
Creation date
5/13/2016 2:59:44 PM
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Contracts
Company Name
WESTBOUND COMMUNICATIONS, INC.
Contract #
A-2015-112-01
Agency
POLICE
Expiration Date
6/15/2017
Insurance Exp Date
5/6/2017
Destruction Year
2022
Notes
A-2014-112
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expanded Ready Fox character to celebrate past successes and introduce the <br />expanded efforts going forward. <br />c. Elementary School Assembly Program - extend and implement elementary school <br />assembly program and promotion throughout Orange County, seeking to conduct <br />approximately 12 total assemblies during the contracted period, or an average of five <br />assemblies per month. <br />i. This encompasses scheduling, supporting and promoting assemblies leveraging <br />Officer John Reed with elementary schools throughout Orange County. <br />ii. Officer John Reed is responsible for conducting assemblies on his own, with the <br />exception of 1 -2 assemblies which will be additionally staffed for formal research <br />and feedback as well as for quality control. <br />iii. Tasks include booking assemblies, managing the annual calendar, promoting <br />events through OCDE, school districts and individual school sites, capturing, <br />posting and distributing video, photos and other content, creating and distributing <br />information kits (with kit assembly assistance from Officer Reed), post -event <br />school follow -up and more. <br />d. OCDE & School Districts Communication Program - develop and disseminate regular <br />quarterly communications that promote ROC and P2P emergency preparedness <br />initiatives to and through the county (OCDE) and school districts. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve plan and activities <br />Completion Criteria: <br />This task is considered complete upon delivery of presentations to the required schools and <br />when the Santa Ana Project Manager signs the task completion letter. Completion is planned <br />to occur by fall 2016. <br />TASK 5 -B: MEDIA OUTREACH FEATURING READY FOX (WINTER 2016) <br />Objective: <br />Expand and execute activities with OC education organizations, schools and after - school <br />programs to support ROC emergency preparedness efforts and the Promise to Prepare <br />initiative for the 2016 winter programming. <br />Task Description: <br />Handle all aspects of programming, materials development and distribution, school assemblies <br />and other activities /events. This task includes working with schools across OC to promote the <br />P2P initiatives including communications to the region's 180 -plus schools and nearly 200,000 <br />student -base, as well as direct outreach to 10,000 -plus elementary -aged children. <br />Broadly, activities are anticipated to include <br />a. Officer Friendly & Ready Fox Media Campaign — create and implement a new and <br />expanded media promotion throughout Orange County using visuals of John Reed and <br />10 <br />
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