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SOW Format: <br />Each task includes the following: Title, Objective, Task Description, Responsibilities and <br />Completion Criteria. The tasks are depicted on the project schedule. All parties recognize that <br />the SOW is not formatted chronologically with contractual obligations defaulting to Project <br />Schedule unless otherwise noted. <br />Task 1: S4 2016 Marketing Roadmap <br />Objective: Develop and present a 20 -30 page Power Point plan that details all 2016 <br />objectives, target audiences, strategies, tactics and timelines for outreach during the contract <br />period. <br />Task Description: <br />This task includes creating, presenting and implementing a marketing road map that guides all <br />marketing and promotional activities for the contract period. <br />Responsibilities: <br />WBC shall: <br />a. Develop the plan (road map) and seek approvals from the Steering Committee. <br />b. Execute the road map in accordance with approved plans. <br />Santa Ana shall: <br />a. Approve the plan. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables and when the Santa <br />Ana Project Manager signs the task completion letter. Planned completion and invoicing will be <br />in July 2016. <br />Task 2: S4 Stakeholder Coordination, Administration and Meetinas <br />Objective: Conduct and manage campaign updates, administration, reporting and <br />management with the Santa Ana Project Manager and S4 Steering Committee through <br />activities including, but not limited to, meetings, monthly activity reporting, regular <br />communication and presentations to the Project Manager and Steering Committee. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when budgeted sub -tasks have been completed in their <br />respective entirety <br />