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Secure minimum of 20 combined paid- earned - sponsored media placements generating a <br />minimum of two (2) million measured impressions. <br />Responsibilities: <br />WBC shall: <br />a. Research and secure a minimum of 20 media placements as described above <br />Santa Ana shall: <br />a. Review and approve the secured media opportunities <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables and when the Santa <br />Ana Project Manager signs the task completion letter. Planned completion is fall 2016. <br />Task 4 -C: S4 Outdoor. PSA and Earned Media Promotion ISorina 2017 <br />Objective: <br />Develop and implement a comprehensive media promotion program to maximize exposure of <br />the S4 campaign through paid, sponsored and earned coverage through a combination of <br />outdoor, print, online and broadcast media. <br />Task Description: <br />Secure minimum of 20 combined paid- earned - sponsored media placements generating a <br />minimum of two (2) million measured impressions. <br />Responsibilities: <br />WBC shall: <br />a. Research and secure a minimum of 20 media placements as described above. <br />Santa Ana shall: <br />a. Review and approve the secured media opportunities <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables and when the Santa <br />Ana Project Manager signs the task completion letter. Planned completion is spring 2017. <br />Task 5: S4 Social Media and Microsite Manaaement and Maintenance <br />Objective: <br />Update, manage and maintain the campaign social media channels and the KeepOCSafe.org <br />microsite technical and content platforms 24/7 during the contract term. Both platforms will <br />continue to support the campaign's public awareness and engagement activities. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />