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EXHIBIT C <br />MARKETING PLAN <br />FOR <br />SANTIAGO VILLAS SENIORS APARTMENTS <br />The goal of the marketing plan is accelerate lease -up by (1) informing the public of the future <br />opening of the project, (2) creating interest within the target market and (3) directing; <br />potential tenants to the site. <br />.1. Onsite Presentation <br />LeasingNarketing Office — To be located in front building lobby, staffed by leasing <br />manager beginning two months prior to project completion; office will maintain a <br />dedicated answering system and include an aerial view of the property, unit floor plans, <br />and promotional materials. Manager will commence pre - screening of applications 2 <br />months prior to completion. <br />Model Unit — A fully decorated one bedroom model unit, located in front building, will <br />be available for applicant viewing. <br />2. Onsite Signage <br />"Comm Soon / Reserve Your Room Now" Si — Design to include MHG logo and <br />contact information as well as information regarding the Lender and the City of Santa <br />Ana. <br />"Grand Opening /.Now Leasin " Banner — Replaces "Coming Soon" banner and design <br />to include MHG logo and contact information. <br />Entry Monument — Fountain will be constructed per landscape plans and permanent sign <br />will be placed above fountain on southwest face of main building. <br />Leasing Office Directional — Signage will be provided in order to direct potential tenants <br />to parking, leasing office, and model unit. <br />Visitor Parking — Will be placed at eleven stalls, including two handicapped <br />spaces, located on the east side of the building. <br />3. Offsite Signage <br />Bootleg signs - Temporary signs will be strategically placed throughout the surrounding <br />market area. <br />4. Media Advertising; <br />Website — An easy-to-use websitc wilt be available and will include SV logo, description <br />of property, list of amenities, sample floor plans and contact information. <br />