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EXHIBIT C <br />Paper advertising — SV will advertise in the classifieds section of major newspapers and <br />magazines serving the target market area. <br />• Orange County Register <br />• Penny Saver <br />5. Promotional Materials <br />Brochures — Design includes SV logo, description of property, list of amenities, sample <br />boor plans and contact information. Brochures will be available in the following <br />locations: <br />• Onsite in leasing office, lobby, model unit, and in box on leasing sign at parking <br />entrance. <br />• Offsite at various locations frequented by seniors and their families including City <br />of Santa Ana Offices, Orange County Council on Aging, Community Senior <br />Citizen Centers, local AARP chapters, etc. <br />6. Promotional Events <br />Ground Breakin& - An event will be planned to include City of Santa Ana officials, <br />lender and other pertinent community leaders. <br />• Promotional items will be available to all attendees, including for example, hard <br />hats with logo for city officials. <br />• Reception <br />• Local media will be invited to attend. <br />• Press release to be issued. <br />• Possible combination with event to give away hotel furniture & equipment to <br />local charities. <br />Grand Opening <br />• .Decorative elements include flags, banners, and signs. <br />2 <br />