25J - AGMT - ARTS GRANT PROGRAM - Laserfiche WebLink

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Name of Applicant: Amount Requested: Category: Score: Centro Cultural de Mexico $10,000 Organization 87.5 —1s` Place Brief Description of Project: This grant would support Noche de Altares, Santa Ana's Dia de Muertos event and the largest Day of the Dead celebration in Orange County. Our objective is to engage the community and multiple community partners in meaningful and healthy arts experiences that are organized by our community artists over several months culminating in a one - day outdoor celebration. Noche de Altares is Santa Ana's way of bringing together tradition, community organizations, families, students, and businesses. The celebration intends to build a deeper sense of community, build cross - cultural understandings, and provide the community with free educational, historic, and cultural education. Community Benefit: There is no other non - commercial, community -based festival that reaches the number of Santa Ana residents and community artists as Noche de Altares. At least 40,000 people have the opportunity to participate, organize, and engage in Noche de Altares. Over 100 community -based artists -- including students, families, and community organizations -- participate in art making through the creation of an altar, flower- making, sugar skull painting, and other forms of cultural production. This intra - cultural community celebration targets families from Santa Ana and engages diverse residents from throughout Orange County. Survey results from 2012 for our celebrations, showed that although 55% of those interviewed participated in three or fewer arts activities outside the home annually, 92% indicated a desire to find out more information about local arts activities. This data shows a clear gap in services around art activities. Celebrations such as Noche de Altares demonstrate a quantifiable increase in access to culturally relevant education. Furthermore, participants and volunteers also learn certain applied skills important to cultural industries such as sound, design, and participatory action research. In addition, a number of nonprofit organizations use the event to exhibit their work and fundraise for their own projects. 25J -10