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Santa Ana Arts Future <br />Community Arts and Cultural Master Plan <br />economy will yield increases in household incomes that will spur growth in art <br />galleries, entertainment, and toys."4 <br />An investment in Santa Ana's creative capital can provide a wide range of positive outcomes <br />for the community. People working within Santa Ana's creative sector already feel that <br />something great is happening in Santa Ana. They described their desire to work in Santa Ana <br />over other cities as being about a "strong sense of a thriving entrepreneurial community on the <br />cusp of something larger." <br />Community Engagement <br />This plan is defined not as a City Arts and Cultural Master Plan, but rather a Community Arts <br />and Cultural Master Plan, with many non -City agencies and individuals willing to partner with <br />the City for plan implementation. The community sees the opportunity and the need for a <br />pathway to success for a more vibrant Santa Ana - through a call for cultural equity, access to <br />the arts, neighborhood revitalization, and more positive and promising career options for Santa <br />Ana youth. A rigorous engagement process informs this plan. Highlights of the engagement <br />include: <br />• A Santa Ana Arts Future Town Hall attracted over 100 people who voiced their aspirations and <br />visions for the arts and cultural life of the city. <br />• Over 300 arts and cultural leaders, business leaders, individual artists, and City leadership <br />participated in discussion groups and in-depth interviews, sharing their visions for their <br />organizations and the city. <br />• Over 420 people completed the Santa Ana Community Survey. <br />• Over 350 community members attended open houses and community meetings held at various <br />local gathering places around Santa Ana. <br />A set of unifying themes emerged from the engagement process which informed the goals of <br />the plan: <br />" Ibid. p. 56 <br />1. Cultural Equity, Access and Inclusion <br />2. Infrastructure for the Arts <br />3. The Creative Workforce <br />4. Communitywide Access and Engagement <br />5. Youth Arts Programs and Education <br />6. Spaces and Places <br />7. Placekeeping and Placemaking <br />8. Public Art <br />65B-10 <br />