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Santa Ana Arts Future
<br />Community Arts and Cultural Master Plan
<br />The data on Santa Ana's creative economy indicates that it is significant and growing.
<br />Workforce data from Americans for the Arts and Dun and Bradstreet show that in the category
<br />of "Arts Jobs per 1,000 Residents" Santa Ana has more jobs (10.3%) than larger US cities like
<br />San Antonio, TX (8.28%), Long Beach, CA (7.59%), and San Jose, CA (6.59%). Santa Ana also
<br />has a slightly higher percentage of "All Jobs that are Arts -Related" (2.08%) than the United
<br />States as a whole (1.9%). The city's percentage of all businesses that are arts -related (3.67%)
<br />is higher than the average for the 100 largest American cities (2.69%). This includes the
<br />fashion, culinary, digital and media arts industries, independent gallerists and more.
<br />Without specific data readily available on the direct and indirect impact of Santa Ana's creative
<br />community on the local economy, the 2015 Otis Report on the Creative Economy of the Los
<br />Angeles Region provided available data on Orange County as a whole. This report indicates:
<br />"Orange County has a higher rate of increase (9.7111o) projected for jobs in the
<br />creative sector over the next five years than Los Angeles County (7%). Creative
<br />industry employment in Orange County increased in two of the last three years,
<br />with a robust 5.3% gain occurring in 2014. "3
<br />Creative people, as well as many others, want diverse cultural amenities. High concentrations
<br />of cultural workers and attractions make an area more appealing by improving quality of life
<br />and by drawing visitors to the area. Additionally, the educational and outreach services
<br />provided by nonprofit arts organizations play an important role in training the next generation
<br />of creative individual s.3 Because of a multiplier effect, the Otis Report indicates that growth in
<br />one area can have positive consequences for others:
<br />"Growth is expected across the entire creative economy but the pace will vary
<br />by industry. The largest percentage gains will occur in those industries that are
<br />tied to real estate and construction activity: architecture and interior design,
<br />furniture and decorative arts, and industrial design. Improvement in the overall
<br />P Otis College of Art and Design (2016), "The 2015 Otis Report on the Creative Economy of the
<br />Los Angeles Region". Prepared by the Los Angeles County Economic Development
<br />Corporation, p 34.
<br />3 Ibid. p. 56
<br />L•
<br />ARTS-REIATED
<br />BUSINESSES
<br />A
<br />` e
<br />Census Bureau
<br />Total Numberof
<br />Total Numberof
<br />Total
<br />-
<br />Total
<br />percentage
<br />Papulation
<br />BUSINESSES
<br />JOBS (January
<br />Arts -Related
<br />Arts -Related
<br />Percentageof Al)
<br />Arts -Related
<br />Arts -Related
<br />o4 All /obs
<br />CITY
<br />(2013 Estimate)
<br />(January 2015(
<br />2015(
<br />BUSINESSES
<br />Busin¢sses Par
<br />Buslnessesthat
<br />JOBS
<br />Jobs Per 1,000
<br />that are Arts
<br />1,000 Residen
<br />are Arts-Relat¢d
<br />Residents,._
<br />-
<br />(January 2015)v
<br />1-
<br />(January 2015)=
<br />Related f=
<br />US
<br />3.90%
<br />2.9M
<br />1.90%
<br />Laredo, TX
<br />248,142
<br />10,147
<br />85,444
<br />211
<br />0.85
<br />2.08%
<br />1,711
<br />6.90
<br />2.00%
<br />Santa Ana, CA
<br />334,227
<br />14,394
<br />365,524
<br />52B
<br />1.58
<br />3.67%
<br />3/442
<br />10.30
<br />2.08%
<br />Fill CA
<br />316,619
<br />14,289
<br />142,200
<br />460.
<br />1.45
<br />3.22%
<br />1,369
<br />4.32
<br />0.96%
<br />Anshelm,CA
<br />345,012
<br />18,020
<br />164,313
<br />706
<br />2.05
<br />3.92%
<br />3,246
<br />9.41
<br />1.98%
<br />Long Beach, CA
<br />469,428
<br />20,114
<br />172,421
<br />967
<br />3.06
<br />4.81%
<br />3,565
<br />7.59
<br />2e7%
<br />Portland, OR
<br />609,456
<br />49,441
<br />431,678
<br />3,438
<br />5.64
<br />6.95%
<br />15,590
<br />25.58
<br />3.61%
<br />Sart lose, CA
<br />998,537
<br />47,131
<br />391,623
<br />2,024
<br />2.03
<br />4.29%
<br />6,579
<br />6.59
<br />1,68%
<br />San Antonto, TX
<br />1,409,019
<br />69,341
<br />655,811 1
<br />2,92912.06
<br />4.22%
<br />11,6691
<br />8 11
<br />13B%
<br />Without specific data readily available on the direct and indirect impact of Santa Ana's creative
<br />community on the local economy, the 2015 Otis Report on the Creative Economy of the Los
<br />Angeles Region provided available data on Orange County as a whole. This report indicates:
<br />"Orange County has a higher rate of increase (9.7111o) projected for jobs in the
<br />creative sector over the next five years than Los Angeles County (7%). Creative
<br />industry employment in Orange County increased in two of the last three years,
<br />with a robust 5.3% gain occurring in 2014. "3
<br />Creative people, as well as many others, want diverse cultural amenities. High concentrations
<br />of cultural workers and attractions make an area more appealing by improving quality of life
<br />and by drawing visitors to the area. Additionally, the educational and outreach services
<br />provided by nonprofit arts organizations play an important role in training the next generation
<br />of creative individual s.3 Because of a multiplier effect, the Otis Report indicates that growth in
<br />one area can have positive consequences for others:
<br />"Growth is expected across the entire creative economy but the pace will vary
<br />by industry. The largest percentage gains will occur in those industries that are
<br />tied to real estate and construction activity: architecture and interior design,
<br />furniture and decorative arts, and industrial design. Improvement in the overall
<br />P Otis College of Art and Design (2016), "The 2015 Otis Report on the Creative Economy of the
<br />Los Angeles Region". Prepared by the Los Angeles County Economic Development
<br />Corporation, p 34.
<br />3 Ibid. p. 56
<br />L•
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