65B - ARTS AND CULTURE MASTER PLAN

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Santa Ana Arts Future Community Arts and Cultural Master Plan Timeline: Begin in Short -Term (Years 1-3) on-going Resources: Staff and Commission time Metrics: New policies and related reports as identified 8. Public Art Goak Create visible and interactive aas apportun lies j6n enpocyement t'hroRyli public ai,t. Since 1959, when Philadelphia adopted the first percent for ordinance, more than 600 municipalities have followed suit including numerous related agencies, such as metropolitan transportation agencies and airport authorities. These programs result in enhancement of the built environment, increased economic development, enhanced community identity and pride, and other benefits. In the early years of the public art movement, most programs allocated one percent of civic capital improvement project budgets for art. Now, many programs allocate two percent for art, recognizing the importance of developing art projects commensurate in scale to the underlying capital improvement project. In another recent development, cities have extended the percent for art requirement to new private commercial, industrial and multi -unit residential developments with permit valuations in excess of some reasonable threshold. This is done for aesthetic enhancement as well, not unlike the landscaping requirements that are usually imposed on private developments. In some cases, the developer pays an in -lieu fee if they do not place public art in their development. Occasionally, the developer is offered incentives to participate such as relaxation of parking or setback requirements, adjustment of floor area ratios, etc. Other possibilities include a citywide mural art program that is especially appropriate in Santa Ana. Often a temporary art program can add excitement and activation of the streets. Some communities use public art to define distinct neighborhoods. As the public art program begins to develop, the City should consider development of a Public Art Master Plan to guide long- term development of the program. Public art guidelines, policies, and procedures can be developed in detail. Procedures for periodic review of the collection would be established, ensuring maintenance and conservation of the collection. A detailed inventory of current artworks, sculptures and murals would be created, assessing the current condition of the art collection. It is recommended that a professional public art manager administer the plan. Recommendation 8.1: Develop a Public Art Program. Initiative 8.1.1: Adopt a two percent for art ordinance or policy for all City CIP projects. It is recommended the program utilize professional art selection panels (see Recommendation 2.1 regarding peer panels). The intent of the program is to select artists as members of the design team for the underlying capital project. The panels select artists, not specific artworks, in most instances. Artists' selections are referred to the Arts Commission for review and recommendation to the City Council for approval. In certain projects, community outreach and engagement is part of the selection and approval process. Initiative 8.1.2: Consider extension of the public art requirement to new private commercial, industrial and multi -unit residential development. 39 65B-43