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Santa Ana Arts Future <br />Community Arts and Cultural Master Plan <br />Recommendation 7.1: Develop a comprehensive placemaking program to enhance the economic, <br />community and arts development of various neighborhoods in the city. <br />Initiative 7.1.1: Identify arts and cultural districts outside of the downtown where artists and arts -related <br />businesses may relocate. In developing these zones, consideration should be given to such tools as <br />zoning overlay districts, incentives, and subsidies to encourage development of the zones. <br />Initiative 7.1.2: Expand and improve pocket parks with functional and aesthetically pleasing creations. <br />Consider artist -designed elements such as benches, playground equipment, fencing, small murals, and <br />landscaping designs. <br />Initiative 7.1.3: Develop a street activation program inclusive of street artists, interactive public art, small- <br />scale performance spaces, and pop-up galleries and performances. Particularly in the case of the <br />proposed empowerment zones, an ongoing program of street activation, buskers, small performance <br />spaces and pop-up galleries could be an important strategy for launching the zones successfully. <br />Initiative 7.1.4: Investigate a vacant storefront program, vacant building tax surcharge, or fagade <br />improvement program. (Cross-reference with 6.2) <br />Initiative 7.1.5: Explore resources for funding creative placemaking initiatives such as the California Arts <br />Council's Creative California Communities grants program and the National Endowment for the Arts' Our <br />Town grants. <br />Implementation Lead: Department of Building and Planning <br />Implementation Partners: Local public and private developers, Business Improvement Districts and <br />Neighborhood Associations, Chamber of Commerce Economic Development Council, arts and culture <br />institutions. <br />Timeline: Mid -Term (Years 4-7) <br />Resources: Potential state and federal arts grants programs and Community Development Block Grants <br />Metrics: To be included as part of the program based on outcomes from plan <br />Recommendation 7.2: Partner with a consortium of vested groups to develop a comprehensive <br />plan for the cultural preservation of the legacy and history of the city, inclusive of historic mural <br />preservation and distinctive architecture. <br />Initiative 7.2.1: Identify opportunities within the City for Santa Ana Cultural Trails and work with the <br />Historic Commission to install high-quality, artistic plaques and historical markers throughout the city to <br />note local history. <br />Initiative 7.2.2: Create policies and regulations protecting historic landmarks against developers and <br />provide incentives and tax abatements for historic preservation and restoration. Review the Mills Act <br />processes to ensure more equitable outcomes balancing historic preservation with planned <br />development. <br />Initiative 7.2.3: Conduct a citywide historic survey, updating the results of the 1980s Heritage OC survey. <br />Initiative 7.2.4: Identify key buildings in need of seismic retrofitting. Work to pass bond measures that <br />finance building owners to rehabilitate seismically unstable buildings. <br />Initiative 7.2.5: Identify key Mid -Century architecture and other missing buildings to be added to the City <br />Historical Register that are currently outside of its scope. <br />Implementation Leads: Department of Planning and Building; Historic Resources Commission <br />Implementation Partners: Various, depending on specific initiatives <br />HE <br />65B-42 <br />