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Santa Aria Arts Future <br />Community Arts and Cultural Master Plan <br />Executive Summary <br />Introduction <br />Santa Ana came together as a city and a community to create this first Arts and Cultural 10 - <br />Year Master Plan, following the formation of the City's 7 -member Arts Commission two years <br />ago. This plan is a result of a yearlong community engagement process inclusive of over 1,000 <br />Santa Ana voices and rigorous research. It reflects the rich heritage of Santa Ana, the unique <br />character of the community, and the visions and aspirations of all residents of the City. <br />The guiding principles for this plan are <br />To promote a Santa Ana brand highlighting the city's authentic heritage, its creativity, <br />and its richly diverse community. <br />To honor and reflect all members of the community regardless of age, gender, ethnicity, <br />backgrounds, or socioeconomic status. <br />• To provide access for every child and resident to arts and creative programming. <br />To honor and support the contributions of every artist, arts, cultural, and creative <br />organizations and businesses. <br />To create a pathway to financial stability for the arts and creative sector inclusive of a <br />variety of funding options. <br />As the seat of government for Orange County, Santa Ana is a remarkable community of <br />different industries with a large population of government employees, a high concentration of <br />artists and creatives, and significant cultural institutions. It is a city with an extraordinary <br />heritage and an authentic, unique identity setting it apart from other regional and national <br />cities. Building infrastructure to promote support and promote this identity and the arts, <br />cultural and creative industries is a priority of the plan, and should be a priority for the City and <br />the community. All of Santa Ana's residents, workers, and creatives can be stewards for <br />successful implementation — creating opportunity, infrastructure, ongoing support, and a new <br />future for Santa Ana. <br />"Concentrating creativity through both physical density and human capital <br />enhances economic development. By locating firms, artists, and cultural <br />facilities together, a multiplier effect can result." — American Planning Association <br />65B-7 <br />