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Santa Ana Arts Future <br />Community Arts and Cultural Master Plan <br />Cultural Equity as a Guiding Principle <br />Americans for the Arts defines cultural equity as that which: <br />"...embodies the values, policies, and practices that ensure that all people— <br />including but not limited to those who have been historically underrepresented <br />based on race/ethnicity, age, ability, sexual orientation, gender, socioeconomic <br />status, geography, citizenship status, or religion—are represented in the <br />development of arts policy; the support of artists; the nurturing of accessible, <br />thriving venues for expression; and the fair distribution of programmatic, <br />financial, and informational resources. <br />Cultural equity, access, and inclusion are part of the national conversation in not only the <br />nonprofit arts and culture sector, but in many communities and organizations. Cities and local <br />agencies across the country are currently developing policy statements, programs and broad- <br />based initiatives to address cultural equity concerns. An example close to the heart of Santa <br />Ana is the LA County Cultural Equity and Inclusion Initiative (detail provided in Appendix). <br />These conversations emerged in the planning process' community conversations and survey <br />results and are reflected in the plan recommendations. Residents, community leaders, <br />business leaders, and educational partners call for the plan to lend its support to the larger <br />communitywide challenge of promoting equity for residents from all backgrounds and <br />lifestyles. <br />Arts and Creativity as Economic Development for Santa Ana <br />Nationwide, the arts and creative industries are fast becoming the new economy. Likewise, <br />Santa Ana's arts and creative industries contribute greatly to the overall economic prosperity of <br />the city. This comes with a growing recognition of the importance of the arts industry to the <br />vitality and economic prospects of cities and communities. The American Planning Association <br />recently made the following assessment of the role of the arts in the economic health and <br />vitality of a community. Arts, culture, and creativity will: <br />• Improve a community's competitive edge <br />• Significantly contribute to the development of a skilled workforce <br />• Attract new and visiting populations <br />Integrate the visions of community and business leaders <br />As stated in the APA paper, in the last decade, economic development has shifted from <br />emphasizing firm -based approaches to overtly acknowledging the development of human <br />capital in a community and its arts, cultural, and creative opportunities. Leaders in the field of <br />planning and economic development are developing noteworthy, creative approaches to <br />making places of any scale more satisfying to this workforce, while increasing economic <br />viability and competitiveness. <br />t Americans for the Arts (2016). Statement on Cultural Equity, available at http./lwww.american§_foqt!e�grLs.Qry/eL <br />ra I -eq u ity. <br />om w • <br />