MACDONALD, SYBIL ALICIA - 2016 - Laserfiche WebLink

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TEMPORARY PUBLIC RELATIONS AND COMMUNICATIONS SUPPORT SERVICES SCOPE OF WORK The Scope of Services includes three major focuses areas: Media Relations; Marketing; and Community Engagement and Outreach, MEDIA RELATIONS This focus area encompasses implementing strategies that will garner positive media attention while proactively responding to routine and time -sensitive media inquiries, Consultant will leverage the media to tell the Santa Ana story, using both traditional and nontraditional methods to best deliver our message, Sample deliverables include, but are not limited to: • Arrange for and coordinate media coverage, including drafting of press releases, organizing press conferences and interviews, coordinating media attendance at City events, and arranging appearances on appropriate media outlets. • Support City staff in preparing for and responding to media inquiries. Exceptional marketing efforts strengthen the City's Impact to reach our target audience and achieve measurable results. Sample deliverables include, but are not limited to: • Develop collateral and advertising material, such as: graphic design for the development of print collateral, print and broadcast advertising, public meeting presentation materials, and supplemental video productions, • Plan, execute and manage marketing strategies through social media platform development. • Develop advertising strategies that include earned and paid ad placement. COMMUNITY ENGAGEMENT AND OUTREACH Successful community engagement and outreach strategies will help the City in connecting with key stakeholders. The City seeks a firm that can assess the diverse needs and concerns of our community, Identify opportunities to engage with community, and foster strong relationships to ensure success. Sample deliverables include, but are not limited to: • Utilize effective community engagement and outreach strategies that will Improve all forms of communication with the public, which includes the City's government access channel (CTV3), official websites, City social media sites, and other forms of communication as recommended by the Consultant, Make recommendations to the City for more timely, transparent and effective communication with residents, businesses, and visitors, • Leverage existing communication tools and identifying new opportunities to build on the City's communications network,