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The Scope of Services above is not exhaustive. Each project or initiative may include one or <br />more of the above listed focus areas and shall be evaluated by the Consultant on a case by <br />case basis. Recommendations shall be developed In consultation with the City and approved in <br />advance of implementation by designated City project staff, Sample projects and initlatives that <br />may require public relations support, assistance, and coordination may Include, but are not <br />limited to; <br />• Community Branding <br />• General Plan Update <br />• Economic Development and GROW Conference <br />• Amerloan Planning Association's Great Neighborhood Award <br />• Voter Outreach <br />• Marijuana Regulatory Program <br />• Bristol Improvement Project <br />• Bristol Specific Plan <br />• Homelessness <br />• West Nile and Zika Virus <br />• <br />City Budget and Performance <br />• Traffic and Pedestrian Safety <br />• Police Officer Recruitment <br />• Water Quality Lead Awareness <br />• Water Conservation <br />• City News — Water Bill Insert Newsletter <br />• Various Capital Improvement and Infrastructure Projects <br />• City Produced Events (i.e. Plaza Navidena, Dia del Nino, etc.) <br />