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Agreement with Greater Santa Ana Vitality Foundation for Economic Development December 20, 2016 Page 2 way for the growth of social capital. Their goals include: 1) enhancing economic development and growing the local economy; 2) projecting a positive community image through ongoing multi- media efforts and 3) linking local schools with the business community in order to help produce a trained workforce to bridge the existing skills gap. A current roster of the Chamber EDC is attached (Exhibit 2). The Chamber EDC is proposing to develop a comprehensive tourism/marketing campaign focused on citywide promotion, public relations, outreach, and retention. A brief description of the focus areas of the Chamber's proposal is as follows: PROMOTION A year-round program that will actively promote the city as the best location for businesses through a multi -media campaign including websites, online banner ads, collateral materials such as rack brochures, membership in key regional trade associations, and publication of a quarterly newsletter. PUBLIC RELATIONS A year-round publicity campaign that will develop opportunities to show the city in a positive light through feature stories in prominent local publications online as well as in the O.C. Register, L.A. Times, and Orange County Business Journal, and in broadcast and cable television and radio station newscasts. OUTREACH The annual GROW Economic Development Conference has tripled in the number of attendees over the last three years. Over 360 developers, investors, brokers, and businesses attended this past October's Conference. Additional outreach efforts will include a program to attract new tenants for Santa Ana commercial real estate space - compiling current market information and partnering with key brokers to develop and share leads on prospective tenants that match up with space opportunities, hosting events that draw an audience of real estate decision makers, and participation in regional trade shows. RETENTION The City and the Chamber of Commerce are entering their third year of a program in which teams of City staffers and business leaders pair up monthly to visit and survey local businesses in order to compile a valuable business database. Over 300 local businesses have been visited since the inception of the program. The City has received valuable feedback on the issues that are important to businesses operating in Santa Ana both large and small. A more detailed scope of work of the proposal is included in the Agreement. The Chamber of Commerce will administer the funds through their non-profit arm, the Santa Ana Vitality Foundation. The Foundation's specific purpose is to enhance economic development and community image and grow the local economy. 20A-2