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EXHIBIT A <br />SCOPE OF'SERVICES <br />Project Understanding and Approach <br />Similar to the City of Santa Ana, many communities across the nation are implementing regulatory plans that <br />establish a framework for vibrant, walkable, mixed-use and/or transit -oriented districts similar to the Metro East <br />Mixed Use (MEMU) Overlay District. These plans are in response to many internal and external factors including <br />economic development, redevelopment of under-utilized land, evolving community lifestyles, improved air <br />quality and reduced greenhouse gas emissions, and shifts in market demand and private sector product delivery. <br />The provision of parking and the management of the public and private parking supply have been critical and <br />evolving topics at every scale of development. The abundance of free parking resulting from conventional zoning <br />codes often conflicts with community goals to create compact, higher -density mixed-use districts where walking, <br />biking, and transit are viable and attractive choices for transportation. In the not so distant past, financing <br />institutions discouraged developers from building projects with less parking than conventional zoning required <br />because of the lack of data supporting the economic viability of mixed-use and transit -oriented development. <br />Those times have changed with the advent of numerous successful examples of vibrant urban development <br />replacing traditional, outmoded, low -intensity single- use development models. <br />The City of Santa Ana has adopted new progressive parking requirements for development within the MEMU <br />Overlay District. The requirements vary depending on whether the development is stand-alone, or vertically or <br />horizontally mixed. Table 1 provides a comparative summary of the City's conventional and MEMU Overlay <br />District parking requirements. As illustrated in the table, the District's parking code is substantially different from <br />the requirements for conventional single -use development elsewhere in the City, and provides a robust standard <br />for mixed-use shared parking disallowed under conventional development standards. <br />Despite the paradigm shift in the feasibility and desirability of this now common type of development, many <br />communities still struggle with the transition from traditional parking requirements to more progressive parking <br />requirements—requirements that recognize the reduced demand for parking achievable through compact, <br />mixed-use environments through shared parking, improved walkability, attractive transit service, and modern <br />techniques for managing the public and private parking supply. Concern about transitioning to more progressive <br />parking requirements is a real and legitimate issue resulting from a number of factors including: <br />Policies, programs, incentives, public investment, and agency commitment that encourage and support <br />private investment in mixed-use districts; <br />Real and perceived perceptions and attitudes about the adequacy of parking to support development; <br />The lag in demand for ground -floor commercial space in mixed-use developments and the cost -burden <br />created by this market offset; <br />The overall maturity of the mixed-use development in the district necessary to create a beneficial <br />synergy between land uses and a walkable environment; and <br />The existence, extent, and quality of the public infrastructure (streets, streetscapes, multimodal <br />connectivity) and services (public transportation, public parking, maintenance) to support a reduced <br />parking supply and encourage alternative modes of transportation. <br />The creation of a compact, walkable, mixed-use district takes time and commitment for the many public and <br />private pieces to come together, evolve, and mature. During this transitionary period, it is the responsibility of the <br />public agencies to work collaboratively with the development community to lessen the risks taken by the early <br />catalyst development projects. This can be achieved by: 1) adopting transitionary strategies; 2) allowing flexibility <br />in the initial implementation of the MEMU plan parking requirements; 3) considering code application from a <br />