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REQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: APRIL 4, 2017 TITLE: AGREEMENT WITH CLR DESIGN FOR THE DEVELOPMENT OF A ZOO MASTER PLAN {STRATEGIC PLAN NO. 2,2E) CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on 1 ®' Reading ❑ Ordinance on 2 16 Reading ❑ Implementing Resolution Set Public Hearing For CONTINUED TO FILE NUMBER RECOMMENDED ACTION Authorize the City Manager and Clerk of the Council to execute an agreement with CLR Design for the development of a Zoo Master Plan in an amount not -to- exceed $196,515, which includes a 10% contingency, for a term of April 4, 2017 to December 31, 2017, subject to non - substantive changes approved by the City Manager and City Attorney. DISCUSSION The Santa Ana Zoo's Zoo Master Plan is the document used to direct the development of the zoo and its visitor services. The current master plan was adopted by the City Council in 1990. This master plan called for the Zoo to focus on the animal life and culture of Central and South America with an underlying theme of biomes and their relationship to water. Focusing on this unique South American theme helped the Santa Ana Zoo to compliment rather than compete with other local zoos. In 1998, the master plan was amended to include the current children's zoo and the Crean Family Farm. In the years since 1990, the zoo industry has changed dramatically and the Zoo's present master plan is outdated. Instead of only presenting a broad menagerie of animals as was the practice in the past, zoos today are focusing on saving endangered animals from extinction while teaching visitors to conserve the animals and plants in their local communities and wildlands. Many of the animals that were called out in the 1990 Zoo Master Plan are no longer kept in American zoos. In the Zoo's last Association of Zoos and Aquariums (AZA) Accreditation Report, the commission noted that the Zoo's facility master plan and strategic business plan are both out of date and should be updated to reflect today's environment. The purpose of this study is to address the needs and opportunities related to future developments and improvements at the Santa Ana Zoo. The objective of the Master Plan is to create a shared vision, an operational roadmap, and a viable business plan for developing and promoting the Zoo as a vibrant conservation education center and valuable community resource with an important and unique animal collection that meets both current and future standards as measured by the community, AZA, and the United States Department of Agriculture. 2513-1