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SCOPE OF SERVICES: <br />STRATEGIC PLANNING <br />Sample Client Mission and Goals <br />METHODOLOGY <br />Our master planning approach engages the Owner at each step of the design and <br />documentation process, It Is an active and iterative process of exchanging ideas, concepts, <br />and trends across the team crafting the unique vision appropriate only to the Santa Ana <br />Zoo. We utilizeface to face workshops, web -based conference calls, meeting summaries and <br />follow -up, and targeted document review periods to realize the vision. During this process <br />our interactive workshops provide the opportunity to engage all stakeholders In the vision <br />development, including Zoo senior management and staff, FOSAZ Members and City and <br />government officials. <br />An exciting and integrated strategic master plan sets the destination and clearly lays out <br />the path forward. The plan will guide the Zoo's direction and ensure future outcomes that <br />are measurable and realistic, Our approach is informed by our passion for zoos and our <br />commitnientto your success; we believe in a transparent process that respects all voices. Our <br />experience in bringing together all of the Zoo's stakeholders in a unified planning process <br />has produced exciting results for others, and the same can be achieved for you, as well, Our <br />role is to facilitate the planning process, bring innovative ideas to the table, and challenge <br />the Zoo's thinking in order to ensure that your team maximizes the unique resources and <br />opportunities available In managing and operating the Zoo. <br />Throughout our work, we will menage and facilitate a series of discussions and meetings <br />with various groups that comprise leadership and staff from the Zoo, as well as select <br />representation from FOSAZ. Our first step will be to identify two teams who will guide and <br />support the process. Although the final team composition will be determined with Zoo <br />leadership, our Initial recommendations are outlined here, <br />CORE STAFF PLANNING TEAM <br />A small leadership team, Including the Zoo Director and other senior Zoo staff; who would <br />work closely with Zoo Advisors to monitor the process and disseminate information, This <br />team would participate in the regular planning calls and follow up to help guide the process. <br />ADVISORY /PLANNING COMMITTEE <br />A group of 8 -12 diverse Individuals consisting of Zoo senior staff, FOSAZ representatives, <br />and city representatives will form the core group for all planning workshops, <br />One of the hallmarks of our work is inclusivity, To accomplish that, we have identified a <br />number of opportunities to gain input and participation from a range of stakeholders and <br />Zoo staff, and keep them abreast of the plan's progress through presentations at meetings <br />or other events. We will have multiple staff sessions at the beginning, middle, and end of <br />our process and can provide the same for volunteers. We also suggest regular updates with <br />key city officials and staff and FOSAZ board members. Exact make -up of the timing of input <br />sessions and participation will be directed by the Zoo Director. <br />STAKEHOLDERINPUT <br />By including all of the Zoo's stakeholders throughout the process — not Just "once and done" <br />—we ensure buy -in and consensus to the ultimate plan that gets delivered. <br />In the interests of tra nspa rency and ind usivity, we recommend including a robust community <br />inputcomponent into the process. Not only will this develop trust and generate excitement, <br />but it also has the potential to identify new supporters and even donors. We will use a series <br />of traditional and interactive tools to gain feedback, solicit ideas, and test concepts with a <br />broad group to ensure broad -based supportfor the ultimate plan. <br />14- Qft I JA PBJ A BY 6, 2917 <br />2M-45 <br />