25B - AGMT - ZOO MASTER PLAN - Laserfiche WebLink

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To gain community input, we suggest hosting one to two open sessions at the Zoo to hear Ideas for the future of the Zoo, uncover potential challenges for development, and gain feedback on direction and concepts. We recommend hosting one of these sessions after preliminary concepts have been identified so the community has something concrete to react to. PROCESS PHASES Our dynamic planning process includes four phases of work. In each phase we will have discussions or meetings with the core planning team, host a series of on -site workshops with the Advisory Committee, and provide regular process updates. Meetings with external stakeholders may be conducted on -site, by phone, or at another location that is amenable to them. After each workshop, ZA will provide summary findings and conclusions, including next steps to be completed, ensuring that the process remains on track. PHASE l: DISCOVERY: "WHERE ARE WE ?" Internal and external stakeholder interviews • Funding trend review Volunteer and staff engagement • Public input Environmental Scan: market and demographic trends • Market and demographic trends Renchmarking Organization and financial assessment PHASE II: DREAMING: "WHERE CAN WE GO?" Identification of opportunities: revenue, operations, program, and organization • Community input session PHASE. III: REALITY: "WHAT CAN WE DO?" Staff and public input Establishing priorities — program, exhibit, revenue Begin budget analysis PHASE IV: ACTION: "HOW DO WE GETTHERE ?" Community input session Organizational, operational, and financial plans Phasing strategy recommendations DETAILED PROCESS PHASE I: DISCOVERY: "WHERE ARE WE?" Assessment and Analysis Through one -on -one discussions with the planning team and other Zoo staff, we will conduct a comprehensive analysis of internal and external issues affecting the Zoo, specifically addressing issues related to: Internal Operations & Finances Visitor Profiles Marketing /Communications Organization Education • Conservation External Tourism & Economic Trends Community & Conservation Partners • Funding Sources Competition Industry and Attractions Trends Regional Priorities Projected Attendance Growth sample Client Growth Projections f f -, 2 96- b SP PilA pirh 70n biASI EH 11 tP, •I (.