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Economic Impact The goal of an economic Impact study is to determine the extended "ripple' effects of an institution, organization, or business on its economic environment. Zoo Advisors would conduct this study in two phases: PHASE 1: ORIENTATION Purpose: To discuss and agree on client communications and products, and to gain a deeper understanding of the goals and priorities of this specific analysis. Tasks would include the following: On -site meeting and conference calls with the client team and any related stakeholders to discuss the project, goals and objectives, as well as factors upon which to focus in the work program. Collect previously completed reports, attendance (by type -like school groups) and member statistics, CIS mapping information, and other data as it pertains to the proposed analysis, including available tourism market figures, demographics, and economic data. Product: Fuller understanding of project goals, priority Issues, responsibilities, and any potential Issues that should be addressed or avoided. Elements of the following work plan could be refined or modified at this point to insure the best product. PHASE 2: ECONOMIC AND FISCAL Impact Study Purpose: To provide an independent evaluation of the economic and fiscal impact of this project. Assessment elements could include: Direct Benefits and Costs - estimate direct employment, earnings, operational spending, potential property tax and sales tax, and retail sales capture by the development. Multiplier Impacts - include an assessment of the multiplier impact of the proposed development, focusing on the re- spending of direct economic activity in the local economy, which will support additional jobs and wages. Spending by out -of -town visitors to the zoo. Product: An assessment of the range of fiscal and economic benefits and costs associated with the proposed project. MARKETING PLAN If a full marketing planning project is desired after the strategic plan is completed, Zoo Advisors would conduct the project as follows. PHASE I: BACKGROUND The purpose of Phase I Is to determine the exact status and trajectory of the Zoo's current marketing Initiatives in order to set the stage for new strategies that support the strategic plan's goals. While a large portion of the background work from strategic planning would carry over, we would conduct a narrower and more detailed assesment of current and historical marketing plans and activities, as well as the competitive environment in which the Zoo operates. 11W i U, 445 AI >n� z a�oM n bYN x V.I 390 FI Cl +I z $1511 f t m , ssu Die W 2020 WO ?UV Sample Client Revenues v E.cpe;ses Projections .P I 2�FyQJh (1� VL/I�V `M 1001 NIA'�IFr ;P1_AN ' J