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Diagrantaite market comparisons to i lustrpte <br />strengths and opportunities <br />3 0 CLR I JANUARY6,2017 <br />PHASE 2: MARKETING S.W.O.T. SITUATIONAL ANALYSIS <br />In this Phase I, we would re- approach our S.W.O.T. analysis from the strategic plan with a <br />specific eye towards marketing strategies. <br />We would conduct interviews with stakeholders inside and outside the Zoo, including <br />marketing staff,senior leadership, local rnarket experts, and community members to develop <br />a more refined picture of the environment in which the Zoo operates and competes. <br />PHASE 3: RECOMMENDATIONS AND PLANNING <br />During the final phase, we would hake specific recommendations to bolster weaknesses, <br />and address opportunities and threats Identified in Phase II. <br />Each recommendation would come with specific supporting evidence, creating a case for <br />how it will grow the Zoo's reach and impact In the market. <br />After presenting our recommendations in a mid - project meeting, we would work with <br />project leads to create a full marketing plan that details agreed-Upon strategies and their <br />budgetary implicatlonss, including a marketing calendar outilining deployment timing. <br />206V_t1 <br />Comparable Zoos: Attendance, MS <br />IIP <br />Btn'� <br />V.rBlrrb <br />Y.rg�i..t4nrtt 5enma len pvfri4a4).ro 1ui,a YOe <br />YWvd <br />Mweum in r <br />6urA'�r <br />Diagrantaite market comparisons to i lustrpte <br />strengths and opportunities <br />3 0 CLR I JANUARY6,2017 <br />PHASE 2: MARKETING S.W.O.T. SITUATIONAL ANALYSIS <br />In this Phase I, we would re- approach our S.W.O.T. analysis from the strategic plan with a <br />specific eye towards marketing strategies. <br />We would conduct interviews with stakeholders inside and outside the Zoo, including <br />marketing staff,senior leadership, local rnarket experts, and community members to develop <br />a more refined picture of the environment in which the Zoo operates and competes. <br />PHASE 3: RECOMMENDATIONS AND PLANNING <br />During the final phase, we would hake specific recommendations to bolster weaknesses, <br />and address opportunities and threats Identified in Phase II. <br />Each recommendation would come with specific supporting evidence, creating a case for <br />how it will grow the Zoo's reach and impact In the market. <br />After presenting our recommendations in a mid - project meeting, we would work with <br />project leads to create a full marketing plan that details agreed-Upon strategies and their <br />budgetary implicatlonss, including a marketing calendar outilining deployment timing. <br />206V_t1 <br />