Laserfiche WebLink
2017 Resource Efficiency & Community Service Awards - Application Page 5 <br />Describe the originality /creativity /innovativeness of this activity. <br />The Water Resources Division used creativity and innovation in its approach, messaging and <br />visual communications. <br />The Water Resources Division focused on reaching out to the Santa Ana community and <br />appealing to its culturally diverse background. It tailored the campaign with this diversity in <br />mind, where materials were created in multiple languages to ensure the campaign was <br />reaching the entire community, English and non - English speaking residents alike. <br />Representatives from the Water Resources Division, many who are bi- lingual, brought the <br />campaign to the community by visiting neighborhood association meetings, weekly Farmer's <br />Markets, the annual Cinco de Mayo celebration and many other community events. <br />The inclusion of community partners such as the Santa Ana Library, Parks & Recreation, <br />Public Works, Building and Planning Department, and community centers to leverage <br />resources enabled the City to maximize its budget, extend its reach, and increase its <br />effectiveness. The development of strategies such as the Youth Poster Contest that <br />educated, engaged, and incentivized children and their parents was particularly effective in <br />increasing engagement. The contest was an overwhelming success. More than 400 entries <br />from 24 schools in Santa Ana were submitted. <br />The campaign used consistently across multiple platforms the same visual components so <br />residents could quickly identify and understand the campaign message. Below is a sampling <br />of the campaign branding and components: <br />..: <br />dr&� <br />LET'S NOT WASTE IT <br />FC ounts <br />POLE BAN INIERS <br />WWII <br />