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2017 Resource Efficiency & Community Service Awards - Application Page 4 <br />Yard Sign Campaign <br />Mirroring the success of yard signs during political campaigns, yard signs were created to <br />increase visibility for the drought /conservation message and to encourage neighborly <br />competition among homeowners to reduce their water use. These signs were distributed <br />through the Water Resources Division's booth during community events and neighborhood <br />council meetings. <br />Community Events <br />City of Santa Ana, Water Resources Division participated in more than 100 events to educate <br />the community about water conservation. Various flyers promoting water - saving tips, the <br />Youth Poster Contest, and information about the drought were handed out, as well as other <br />water saving give- aways. <br />Outreach to School -Age Children <br />Recognizing the importance of educating school -age children about conservation, the City of <br />Santa Ana, Water Resources Division launched a Youth Poster Contest using the campaign <br />theme to teach wise water use. In conjunction with several community partners, the contest <br />was promoted through Santa Ana Unified School District, recreation centers and several <br />special events at Bowers Museum, The Discovery Cube OC and MainPlace. <br />Business Outreach: <br />To support Santa Ana businesses, Water Resources Division created a program for hotels <br />and restaurants and provided tent cards free of charge. The tent cards were designed to <br />educate patrons and guests about the drought, why drinking water is only available upon <br />request, and ways guests can help hotels conserve water by reducing their laundry. A sample <br />card along with a letter /order form was mailed to managers of approximately 900 restaurants <br />and 100+ hotels in Santa Ana. <br />Media Relations: <br />Media relations was an important component of the overall campaign in educating Santa Ana <br />residents about the drought and their responsibility in conserving water. In particular, the <br />City's role in reducing its water use as well as its outreach to Santa Ana residents was <br />communicated, reinforcing the City as a "partner" working together with the community. Press <br />releases were distributed to the press to announce the launch of the campaign, upcoming <br />events, new programs and contests. <br />INJ_�_Q%J <br />