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Comparable Zacs: Attendance, MSA <br />LFHMOI 161d AIAe�ullnca MLA 9WA11rw — <br />Diagramatic market camparisons to iilustrate, <br />strengilis and opportunities <br />30 CLR 11,4NU0Y 6, 201? <br />PHASE 2: MARKETING S.W.O.T, SITUATIONAL ANALYSIS <br />In this Phase I, we would re -approach our S,W.O.T. analysis from the strategic plan with a <br />specific eye towards marketing strategies. <br />We would conduct interviews with stakeholders inside and outside the Zoo, including <br />marketing staff, senior leadership, local market experts, and community members to develop <br />a more refined picture of the environment in which the Zoo operates and competes. <br />PHASE 3. RECOMMENDATIONS AND PLANNING <br />During the final phase, we would make specific recommendations to bolster weaknesses, <br />and address opportunities and threats identified In Phase II. <br />Each recommendation would come with specific supporting evidence, creating a case for <br />how it will grow the Zoo's reach and impact in the market. <br />After presenting our recommendations in a mid -project Meeting, we would work with <br />project leads to create a full marketing plan that details agreed-upon strategies and their <br />budgetary Implicationss, including a marketing calendar outilining deployment timing. <br />