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5. The stories mentioned in Section 4 will be distributed by ART on Instagram, <br />Facebook, Twitter and Linkedln, giving the Santa Ana Partners a social media <br />presence ($5,000 value) <br />6. Mutual website links between ART and all Santa Ana Partners <br />7. ART will continue promote the Santa Ana Line and its partners at Travel Agent <br />Missions and Trade Shows throughout year, include but are not limited to: <br />■ Western Canada GetAway Today Travel <br />■ Southwest Vacations Walt Disney Travel Company <br />8. The Santa Ana Line and its partners will be highlighted during hotel front desk <br />staff meetings. Quarterly, Santa Ana Partners shall provide a representative to <br />attend these hotel meetings <br />9. When onboard video system is available, planned for late 2017 or early 2018, the <br />Santa Ana Line and its partners will receive a complimentary :30 -second spot to air <br />on all buses. Production of the spot will be the responsibility of the Partners <br />($11,500 value) <br />Santa Ana Partners' Responsibilities: <br />In addition to the creative responsibilities mentioned in the above, the Santa Ana Partners will <br />actively market the Line, including but not limited to: <br />1. Collectively purchase a full panel ad for one year in the ART System Map starting <br />with the Spring/Summer edition of the ART System Map (deadline for the ad is <br />March 23, 2017). Realizing short lead time, program can be initiated with the <br />Fall/Winter printing in mid-October <br />2. Develop and Ad for Where Magazine, which is widely circulated in the hotel rooms <br />throughout Anaheim and in Orange County <br />3. Summer event to showcase the Santa Ana Line and Partners' establishments to <br />Anaheim area hotel and concierges. ART will assist in handling event logistics. <br />Fallowing this event, Santa Ana Partners and ART continue hotel visits, at minimum, <br />on a quarterly basis <br />