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4. Main Place, as a member of Visit Anaheim, should attend Visit Anaheim events to <br />learn about future convention schedules in Anaheim. A joint campaign should be <br />undertaken to educate convention planners about the Santa Ana Line and its event <br />opportunities available in Santa Ana with an easy link via ART <br />5. For key conventions, the Santa Ana Partners should consider purchasing a sign at <br />the Anaheim Convention Center Information Desk and explore the potential <br />literature distribution. Discounts could potentially be a part of this campaign to <br />encourage delegate travel to Santa Ana using ART <br />6. Develop and maintain mutual web links and social media campaigns <br />7. Santa Ana Partners should determine their own methodology for the Return on <br />Investment <br />